Posts Tagged ‘mobile devices’

Zemanta Debuts Content Discovery Network

Zemanta, a semantic service that extracts entities within the text of a publisher’s content and suggests related media, links and tags to add to a work as it’s being written, has launched a content discovery network to complement its suggested recommendations for which authors create original content.

The focus here is on providing editorial control. Publishers can feature content recommendations from their site, other web sites (Zemanta has 300,000 publishers in its network), and advertisers, taking advantage of the option to let Zemanta’s semantic algorithms automatically make those selections for them or to take the manual content selection route. Another option is to blacklist sites that they don’t consider appropriate content sources.

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More Semantic Tech Set To Influence Mobile Ad Space

The mobile ad space gets more and more interesting. Reports indicate that LinkedIn will be launching mobile advertisements as early as March, based on a statement by CEO Jeff Weiner during its quarterly earnings call that there are plans to monetize page views in “the mobile environment.” How much, if any, of that will be semantic-influenced is unknown, though it’s worth noting that LinkedIn has discussed its use of microformats in the past, such as hCard and hResume, and offered that it would be experimenting with RDF and FoaF.

And Facebook is hip to being in the mobile ad mix, too, acknowledging amid the IPO flurry that a weakness it had was monetizing its mobile user base. The Financial Times reported that it’s been in discussion with ad agencies about displaying sponsored “featured stories” in mobile users’ news feeds as well as to desktop users (see more about that and its intersection with the Open Graph protocol here).

Clearly, mobility matters to online advertising, and to semantically-minded players in the market. NetSeer has been on that bandwagon, for example, mobilizing its concept-based advertising through its relationship with Mobile Theory. Our friends in the Nordic region also have the semantic targeting capabilities that come along with ad serving technology from Emediate, an independent company that’s owned by ad pepper media International and provides web publishers with a system for managing, targeting and forecasting digital ads, including in the mobile space.

Now there’s news today from Twelvefold Media (formerly BuzzLogic) about the launch of Spectrum for Mobile, which takes its online targeting capabilities to the iOS and Android platforms. Spectrum is the company’s system for providing in real-time emotive-based ads by analyzing and understanding the content on individual pages (for further insight into how it works, see this story).

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Introduction to the Semantics of Mobile Search

A recent article reports, “There’s an urgency among many organizations to create mobile applications that will engage customers, keep brands top of mind, and improve retention. In the rush to deliver a compelling application, too many of those same firms are launching apps built from the company perspective, without considering the user experience. As applications and services become more and more complex, for example, customers are often at a loss when trying to find what they need in a maze of menus and keywords.”

The article continues, “Understanding the intention of customers—what is known as semantic search—is becoming an increasingly important aspect of the evolution of mobile devices, services, and applications. Read more

Shopping 3.0

A recent article discusses the emergence of shopping 3.0: “If you knew which customers were making decisions right at the store shelf, or on a showroom floor, would you talk to them differently than someone doing research from home? Of course. Increasingly marketers are reaching shoppers through mobile devices as they make retail choices in stores. There’s a huge opportunity for digital marketing to come “inside the store” to provide realtime air support to help win sales.” Read more

Exploring the Semantics of Yahoo Search Direct

A couple of weeks ago Yahoo debuted a beta version of its Search Direct technology, which was seen as a competitor to Google Instant in that it shows search options as users begin typing in a query. There were also questions raised among those in the industry about how this relates to Yahoo’s search deal with Microsoft.  There was less chatter about its semantic footprint, but that’s a question worth addressing as well.

So the Semantic Web Blog took these questions to Raghu Ramakrishnan, chief scientist for Yahoo Search, whose background includes expertise in data management and mining, the cloud, and, of course, the semantic aspects of search. As Ramakrishnan sees it, Search Direct exemplifies Yahoo’s search slogan of providing answers, not links. Meaningful answers, whatever form they take, are the new direction in search, he says, and Yahoo wants compete “at the next level where technology is young and there is room for differentiation and market opportunities in being the best.”

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Room for Debate: A Running Commentary on the News – New York Times

Room for Debate: A Running Commentary on the News
New York Times
Can or should government enforce net neutrality in a Web 3.0 world where more content is accessed through mobile devices like the iPad?

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Strengthening the Four Pillars of the Advanced Enterprise through Semantics; Data, Processes, Resources, and Access

Date: May 13, 2010, 11:00AM (1 hour)
Register: View the Recorded Webcast
Attachment: fourpillars.pdf (13.59 MB)

Data management, process management, access management, and resource management form the four pillars of the advanced computing enterprise. This includes critical technologies such as databases, web services & service oriented architectures (SOA), mobile devices, and cloud computing. Semantics helps adapt and unify them to your current enterprise to allow rapid adoption and effective use.

We outline and demonstrate the potential contributions of Semantics to each of the four pillars. The contributions exist along two dimensions; making each pillar operate more effectively and making semantics work more effectively through effective implementation of the pillar. This provides you with choices as to how focus your needs with potential semantic contributions.

We end by establishing an incremental, iterative plan outlining risks and benefits to allow you to gracefully incorporate Semantics into these critical enterprise areas.

  • Host semantic solutions in advanced enterprise technologies
  • Enrich key enterprise technologies with semantic extensions and enhancements to improve efficiency, effectiveness, functionality, and quality.
  • Identify semantic opportunities in the enterprise.
  • Outline a pragmatic plan for semantic enrichment

Presenters:

Matt Fisher
Matt Fisher
Progeny Systems

Matt Fisher is a Principal Systems Engineer at Progeny Systems who enjoys discussing the Semantic Web to the point that his wife hopes he gets a new hobby. 

John Hebeler
John Hebeler