Posts Tagged ‘mobility’

Power To Your Own Data: Haggle Helps You Make Deals

haggleFormer Personalized Media CEO Rajiv Salimath hosts a launch party March 1 for his latest venture, Haggle. What Haggle’s about, he says, is letting people use their own data to show venues – starting with restaurants – how they’re a valuable customer, and turn that to their purchasing advantage.

Users can apply today for their shot at getting personalized pricing via the Haggle mobile app through realtime digital interactions with businesses that have also signed onto the platform. By launch that should include some 75 restaurants in New York, with the goal of hitting 100 to 150 there and another 150 in the San Francisco area in the spring.

How it works, Salimath says, is that users give the app access to their social data, which it crunches and gives back to them. “We take all your social and digital data and convert it to real-world metrics that matter,” he says. “We give you the data to negotiate with businesses.” It calculates four scores including social influence, loyalty to a particular spot, history of going to places of that type generally (seafood restaurants, for instance), and purchasing power, and based on those scores a screen swipe for the locale reveals the personalized discount that venue is willing to give the user – which he or she may attempt to further negotiate online. All the user needs to do is show the screen to the wait staff for the discount to be applied to the bill.

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Hello 2014 (Part 2)

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Courtesy: Flickr/faul

Picking up from where we left off yesterday, we continue exploring where 2014 may take us in the world of semantics, Linked and Smart Data, content analytics, and so much more.

Marco Neumann, CEO and co-founder, KONA and director, Lotico: On the technology side I am personally looking forward to make use of the new RDF1.1 implementations and the new SPARQL end-point deployment solutions in 2014 The Semantic Web idea is here to stay, though you might call it by a different name (again) in 2014.

Bill Roberts, CEO, Swirrl:   Looking forward to 2014, I see a growing use of Linked Data in open data ‘production’ systems, as opposed to proofs of concept, pilots and test systems.  I expect good progress on taking Linked Data out of the hands of specialists to be used by a broader group of data users.

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Hello 2014

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Courtesy: Flickr/Wonderlane

Yesterday we said a fond farewell to 2013. Today, we look ahead to the New Year, with the help, once again, of our panel of experts:

Phil Archer, Data Activity Lead, W3C:

For me the new Working Groups (WG) are the focus. I think the CSV on the Web WG is going to be an important step in making more data interoperable with Sem Web.

I’d also like to draw attention to the upcoming Linking Geospatial Data workshop in London in March. There have been lots of attempts to use Geospatial data with Linked Data, notably GeoSPARQL of course. But it’s not always easy. We need to make it easier to publish and use data that includes geocoding in some fashion along with the power and functionality of Geospatial Information systems. The workshop brings together W3C, OGC, the UK government [Linked Data Working Group], Ordnance Survey and the geospatial department at Google. It’s going to be big!

[And about] JSON-LD: It’s JSON so Web developers love it, and it’s RDF. I am hopeful that more and more JSON will actually be JSON-LD. Then everyone should be happy.

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What’s Real In Personalized Mobile Healthcare

rsz_rxNews came this week that a man accused of defrauding a financial group out of close to a million dollars around an investment in a fictional mobile medical device tablet is scheduled to sign a plea agreement admitting that he committed mail fraud. The man, Howard Leventhal, had been promoting the Star Trek-influenced McCoy Home Health Care Tablet as a device that can instantaneously deliver detailed patient information to medical providers. (The product is discussed on the company’s still-surviving web site here.) He was arrested for the fraud in October and has been out on bail.

The interesting thing about this case is that the fake he was perpetrating isn’t very far removed from reality regarding the role mobile apps and systems will play in healthcare. There of course are plenty of mobile apps already available that help users do everything from monitoring their hearts to recording their blood-oxygen level during the night to see whether they have sleep apnea. Research and Markets, for example, says the wireless health market currently will grow to nearly $60 billion by 2018, up from $23.8 billion, with remote patient monitoring applications and diagnostics helping to drive the growth. But where things really get interesting is when mobile health takes on questions of semantic interoperability of accumulated data, and assessing its meaning.

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Taking Semantic Tech To The Enterprise Mobile E-Learning Crowd

Recently launched in the Apple store for iPad tablets is a free version of Epsilon, a semantically-enriched mobile e-learning app from SemantiStar, the company that was previously involved in the development of the iPad news reader app StreamGlider. (See our coverage of that product here). Epsilon, as SemantiStar CEO Bill McDaniel puts it, provides an example of the company’s primary goal, which is to put semantic technology into traditional enterprise applications.

Building on research SemantiStar was involved in with DERI a few years back about what semantic pieces of technology would make e-learning better, the Epsilon mobile app is positioning itself to be the delivery vehicle for enterprises’ courseware, regardless of what their learning management system or repository may be. It has core support for Moodle format courses, but Epsilon can be attached to any LMS as long as there is an open API. The free, downloadable version is the entryway to the subscription-based enterprise version available directly from the company.

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Text and Sentiment Analytics Team In Servicing The Customer Experience

Did you ever take a survey and wonder if anyone actually was paying attention to your input? Here’s a tip: If it’s more than 20 questions, ignore it, advises Sam Keninger, director of product marketing at customer experience vendor Medallia.

“That’s the old market research way of doing things, and [the resulting big report compiled by market researchers] ends up in a binder on someone’s desk and no one will read it,” he says. A shorter survey – about a page long, and generally with a question about whether you’d recommend the product or service – signifies that attention will be paid.

Why? “The survey is an extension of the customer experience itself, so the shorter it can be the better,” Keninger says. And surveys can be shorter – and more effective at telling the company what it needs to know in real-time – when they can depend more on free-form text responses. They can do that when they can leverage both text and sentiment analytic engines to understand which topics are trending and to identify emerging issues, and ideally route those in real time to the front-lines where workers understand and can take action to fix the underlying problems.

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More Semantic Tech Set To Influence Mobile Ad Space

The mobile ad space gets more and more interesting. Reports indicate that LinkedIn will be launching mobile advertisements as early as March, based on a statement by CEO Jeff Weiner during its quarterly earnings call that there are plans to monetize page views in “the mobile environment.” How much, if any, of that will be semantic-influenced is unknown, though it’s worth noting that LinkedIn has discussed its use of microformats in the past, such as hCard and hResume, and offered that it would be experimenting with RDF and FoaF.

And Facebook is hip to being in the mobile ad mix, too, acknowledging amid the IPO flurry that a weakness it had was monetizing its mobile user base. The Financial Times reported that it’s been in discussion with ad agencies about displaying sponsored “featured stories” in mobile users’ news feeds as well as to desktop users (see more about that and its intersection with the Open Graph protocol here).

Clearly, mobility matters to online advertising, and to semantically-minded players in the market. NetSeer has been on that bandwagon, for example, mobilizing its concept-based advertising through its relationship with Mobile Theory. Our friends in the Nordic region also have the semantic targeting capabilities that come along with ad serving technology from Emediate, an independent company that’s owned by ad pepper media International and provides web publishers with a system for managing, targeting and forecasting digital ads, including in the mobile space.

Now there’s news today from Twelvefold Media (formerly BuzzLogic) about the launch of Spectrum for Mobile, which takes its online targeting capabilities to the iOS and Android platforms. Spectrum is the company’s system for providing in real-time emotive-based ads by analyzing and understanding the content on individual pages (for further insight into how it works, see this story).

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Tabco Revealed as Grid 10 From Fusion Garage — But What Exactly Is The Semantic Inspiration?

 

What does it mean for a tablet to have a Semantic Web inspired user interface (UI)? Following the launch of the Grid 10 from Fusion Garage – erstwhile known as Tabco in the lead-up campaign to its debut – we’re still not sure.

Brought to you by the same company that tried to make a splash with the JooJoo tablet a couple of years back, the Grid 10 aims to address complaints that were leveled around that failed product, such as being unintuitive and lacking apps. And to show good faith with those who bought the first device, Fusion Garage CEO and founder Chandrashekar Rathakrishnan said those folks can expect emails offering them the Grid 10 for free.

Fusion Garage is making its play not to conquer Apple but to be a real competitor to it, which Rathakrishnan said has been lacking given the me-too sameness of every other player in the mobile device market. He talked about the tablet’s operating system being built to leverage the Android kernel – while emphasizing that “this isn’t Android, though – it is Grid.”

Here’s where one might have thought to hear more about its having semantic technology behind it as a distinguishing characteristic, but the word semantic wasn’t uttered once by Rathakrishnan in his introduction or demo of the Grid 10 today, nor in regard to the Grid for SmartPhone that he introduced as well.

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iPad App is Evri’s Next Stake in the Mobile Arena

Semantic discovery engine Evri continues is about to put another stake in the mobile arena. It began its major push into the mobile space last year, focusing particularly on connecting consumers to vertical topic content such as tech news, baseball, football and celebrity gossip on the iPhone and Android platforms. The next big launch? Evri for the iPad.

By month’s end Evri expects to have available a private beta version, primarily for journalists and bloggers to try, with an App Store entry to follow shortly thereafter. It will be a content discovery app that, like its web site, finds trending and popular news stories on the web, distills that into topical content streams that users can browse through, and also follow favorite streams based on personalized interests.

“We’ll proactively push all new content we find around the topics you are interested in to your iPad,” says CEO Will Hunsinger. “Much like our current platform we are able to understand each individual piece of content and structured data associated with it and make recommendations of additional content, topics, news streams, or people, places and things you might be interested in based on the entities you extract in the context of articles. We become the discovery and recommendation engine in this format.”

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Mobile InfoApps Get Context Aware With Semantic Technologies

Startup SemantiStar sees a place in the world of InfoApps for semantic technologies. InfoApps, as SemantiStar CEO Bill McDaniel explains them, present information to the user as needed, when, and in the manner in which they want it. They’re generally are associated with the world of mobile devices – think of many of the goodies you download from sources like Apple’s App Store or Amazon’s Appstore (trademark disputes aside) or the Android Market.

Add semantic technologies to the mix, and these apps can become more context-aware — recall the Siri virtual assistant, which was acquired by Apple last spring. More opportunities exist around the idea of mobile information presentation, leveraging the devices’ geographical coordinates, the user’s historical behavior, and other knowledge that might be pertinent to an initial information quest, McDaniel thinks.

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