Posts Tagged ‘Nathan Wilson’

The Future of Personalization

[Editor's Note: This guest article comes to us from Dr. Nathan Wilson, CTO of Nara. ]

Photo of Thomas Jefferson statue and modern person with smart device The Problem: Information has run amok.

There once was a time when the busiest and greatest minds –the Jeffersons, Hemingways and Darwins – would have time in their day for long walks, communion with nature, and leisurely handwritten correspondence. Today we awaken each day to an immediate cacophony of emails, tweets, websites and apps that are too numerous to navigate with full consciousness. Swimming in wires, pixels, data bits, and windows with endless tabs is toxic to you and to me, and the problem continues to escalate.

How do you connect to this teeming network without electrocuting your brain? “Filtering” is a simple, but ultimately blinding, approach that shields us from important swaths of knowledge. “Forgetting faster” is potentially a valid solution, but also underserves our mindfulness.

A History of Attempted Solutions So Far: How have we tried to solve information glut so far, and why is each solution inadequate?

Phase 1 – The Web as a Linnaean Taxonomy (1994-2000)

The first method to deal with our information explosion came in “Web 1.0” when portals like Yahoo! arose to elegantly categorize information that you could explore at your leisure. For instance, one could find information on the New England Patriots by following a trail of breadcrumbs from “Sports” to “Football” to “AFC East” and finally “New England Patriots” where you were presented with a list of topical websites.

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Nara Neural Networking Dining Personalization Service Goes Mobile, Adds Cities, And Targets New Categories With Partners

Early in the summer, The Semantic Web Blog introduced readers to Nara, an advanced neural networking service to automate, personalize and curate web dining experiences for users. (See that story here.)

The service is moving ahead with the launch today of its mobile version, as well as in other respects. “We’re now doing a full-on consumer launch of a polished product on both the web and mobile [platforms],” says CTO Nathan Wilson. “People really are clamoring for the mobile component, especially for this [dining] use case.” Versions for both the iPhone’s iOS and Android operating systems are available.

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Where To Eat? Let Neural Network Computing Help You Decide

Dollars to donuts most folks haven’t ever found a place to eat courtesy of neural networking technology before. Generally, Internet searches for spots to have a bite come courtesy of friends’ Facebook recommendations, services like Yelp, and even some semantically-powered offerings such as BooRah, now an Intuit company.

But the collection of neuroscientists, computer scientists, astrophysicists, and creative artists behind Nara, launching into public beta today, have taken the advanced neural networking route to automate, personalize and curate web dining experiences for users – though there’s more to come on the future menu. President and CEO Tom Copeman says of the company, which in April secured $3.6 million of a $4.5 million equity offering, that its cutting-edge neural network and proprietary and patented algorithms and process for analyzing tons of web data, and personalizing it, including considering user feedback on the suggestions it offers, is creating a whole new category.

That is the pure-play digital lifestyle brand that “creates an emotional connection between us and the Web. We’re trying to change how people think about the web, and from sense of what it means to me, and makes sense to me, and how personal it is to me.”

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