In a move to improve their social analytics capabilities, Microsoft has acquired Netbreeze, a company we have highlighted in the past. Bob Stutz of Microsoft reports, “If you have a brand to protect, a product or a service to sell, then you cannot afford to overlook the wealth of information that is now available to you via social media… That’s why, fast on the heels of our MarketingPilot announcement, I am happy to share the news with you about another acquisition—this time in the social listening and analytics space.  When Microsoft considers an acquisition, we look for leading edge technology companies with innovative IP that aligns with our technology and can scale for the enterprise; this is what we were fortunate enough to find with Netbreeze.  A dynamic Swiss company started by some incredibly talented analytics scientists that we enthusiastically welcome to the Microsoft family.” Read more