Image Courtesy Flickr/ Sean MacEntee

It’s April Fool’s Day on the Web, and we’re sensing some semantic allusions and downright sentiment analytics assertions in today’s pranks. Have a look:

• Head over to your Google search engine and you’ll be teased to find out what that smell is with Google Nose. or, as they describe it, the new scentsation in search.  Go beyond type, talk, and touch for a new notation of sensation, it promises. The Internet sommelier, Google explains, comes with an expertly curated Knowledge Panels to pair images, descriptions, and aromas. While it credits new technologies such as StreetSense (responsible for Google inhaling and indexing millions of atmospheric miles), and Android Ambient Odor Detection (which collects smells via the mobile OS), it seems to me that the Knowledge Graph had to have a hand in this one.

Image Courtesy: ipharmd.net

Dr. Carlo Trugenberger, co-founder and Chief Scientific Officer at InfoCodex Semantic Technologies AG, has co-authored a report reflecting the topic he discussed at last fall’s London SemTech event: An approach to drug research that relies on identifying relevant biochemical information using the company’s autonomous self-organizing semantic engines to text mine large repositories of biomedical research papers.

The model, says Trugenberger, is a departure from many other semantically-engineered approaches to streamlining drug research, which are based on natural language processing (NLP). That’s good for extracting information from documents, he says, but not as adept at discovering knowledge. “That’s what our InfoCodex software is designed for, to find new facts and hidden correlations” in repositories of unstructured information.

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Early in the summer, The Semantic Web Blog introduced readers to Nara, an advanced neural networking service to automate, personalize and curate web dining experiences for users. (See that story here.)

The service is moving ahead with the launch today of its mobile version, as well as in other respects. “We’re now doing a full-on consumer launch of a polished product on both the web and mobile [platforms],” says CTO Nathan Wilson. “People really are clamoring for the mobile component, especially for this [dining] use case.” Versions for both the iPhone’s iOS and Android operating systems are available.

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Dollars to donuts most folks haven’t ever found a place to eat courtesy of neural networking technology before. Generally, Internet searches for spots to have a bite come courtesy of friends’ Facebook recommendations, services like Yelp, and even some semantically-powered offerings such as BooRah, now an Intuit company.

But the collection of neuroscientists, computer scientists, astrophysicists, and creative artists behind Nara, launching into public beta today, have taken the advanced neural networking route to automate, personalize and curate web dining experiences for users – though there’s more to come on the future menu. President and CEO Tom Copeman says of the company, which in April secured $3.6 million of a $4.5 million equity offering, that its cutting-edge neural network and proprietary and patented algorithms and process for analyzing tons of web data, and personalizing it, including considering user feedback on the suggestions it offers, is creating a whole new category.

That is the pure-play digital lifestyle brand that “creates an emotional connection between us and the Web. We’re trying to change how people think about the web, and from sense of what it means to me, and makes sense to me, and how personal it is to me.”

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