News360 today launches a redesigned version of its semantically-enabled news discovery application for the iPad. In the works for some eight months, the company’s goal has been to further its vision of building an AI assistant that understands what someone is interested in and how he consumes different types of news, to make ever-more solid personalized recommendations of content.
Personalization capabilities in the update last August of the service (which we first discussed here) followed an approach that worked best for people who knew what they wanted, according to Roman Karachinsky, CEO, News360. “Most people don’t want to spend time switching between categories and configuring things,” he says. “They wanted something more simple, so we focused on that.”
Before personalizing things further with Facebook and Twitter analysis of profiles, likes, demographics and social graph activity for more suggestions, there now are a host of sections from which users can easily select their interests – more than 1 million different things they can follow, from companies to topics to people to brands. There’s a new Good News section for getting your optimism on, and one on zombies, too.