Personalized news app News360 yesterday updated its Windows Phone application, which makes up one of what’s still a relatively few 50,000 apps for the platform in the Windows Phone Marketplace. Right now, the device platform has just under 2 percent of the smartphone OS market, but that could change: Analyst firm IDC, for example, reported in June that, “assuming that Nokia’s transition to Windows Phone goes smoothly, the OS is expected to defend a number 2 rank and more than 20 percent share in 2015.” Nokia, whose first Windows Phone 7 devices have been available in the U.S. since earlier this year, is expected to announce two Windows phones on Monday, according to Reuters: a cheaper Lumia 610 and a global version of its high-end Lumia 900 phone.
News360, which joined the Microsoft BizSpark One program in November, is tapping into the action with the update that now sports a user interface designed around the Metro UI concepts pioneered by Microsoft, according to CEO Roman Karachinsky. It’s marked by “simplicity, cleanliness and efficient flow, which is radically different from the design of our iOS and Android apps,” he says. “The app also uses several features unique to Windows Phone – like live tiles, which allow you to pin the categories that you want to follow more closely straight to your home screen.”
News360 worked closely with Microsoft on this release, he notes, as part of Microsoft’s Mobile Acceleration Week development, a program to get partner companies together with the designers and developers of Windows Phone “to yield amazing apps for the platform.” Other features News360 touts for the latest version also include connecting their social media accounts to tailor news to their interests and Fast App Switching support for a better user experience.