According to a release out of the company, “Parta Dialogue, a leader in social media optimization, analytics and Social Learning, announces today that it has signed a letter of intent (LOI) to acquire MyTwatch, a private Paris-based e-intelligence and social marketing technology company.” Parta Dialogue CEO Paul Allard commented, “This acquisition is an important step for us in building out the most robust offering in the market for brands and companies to win at digital social media strategy. MyTwatch’s proprietary listening technology and semantic analysis round out our strengths in creating, distributing and measuring social media content. With the capability to execute in 6 languages, their platform will become a key aspect in our effort to attract customers globally.” Read more