HELSINKI, Finland, July 17, 2014 /PRNewswire/ — Leiki, Ltd, a leading provider of content discovery solutions for publishers and advertisers announce today that it has agreed with Outbrain, Inc, to enhance the relevancy of their related and sponsored content delivery. As a result of this cooperation, consumers will see content recommendations that are more directly relevant to the articles they are reading and publishers and sponsors will enjoy higher consumer engagement.
Outbrain will use the Leiki Focus semantic engine to analyze web pages using the Leiki-proprietary 130,000 contextually definitive topics. The resulting weighted profile consists of the 50-200 most relevant topics and provides a highly accurate and detailed “context fingerprint”. Outbrain will use this as part of their core delivery system to find matching articles from within the publisher’s domain as well as among the Outbrain sponsored content network. Read more