mmrWhat’s your content smarts? Chances are they’re not as strong as you’d like them to be.

Research this month from MindMetre Research shows that 89 percent of organizations believe they need to gain greater insight into their growing volumes of unstructured data to improve their commercial advantages and gain a competitive edge. That insight into such data, the research reports, could feed a number of business-boosting scenarios. “This content can be used to provide insights for proposals and projects, to inform business relationships, to enable collaboration, to avoid repetition of research, to repurpose content, and generally to streamline the flow of enterprise knowledge and avoid replication of work already done,” says Paul Lindsell, Managing Director of MindMetre.

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