MENLO PARK, Calif.–(BUSINESS WIRE)– GraphDive, a social analytics and personalization platform today announced that it has closed a $2 million equity round, its first. Investors include Crosslink Capital, Correlation Ventures, Plug & Play Tech Center, Start Capital and Pejman Nozad. The company’s analytics and personalization platform has seen 10x growth over the past three months.
Co-founded in 2011 by Sina Sohangir and Shahram Seyedin-Noor, GraphDive has developed a disruptive technology that provides businesses with deep, actionable insights to drive future marketing campaigns, personalize online offers and segment their users. Most businesses have little idea how to harness the social data revolution to tangibly impact their bottom line. GraphDive is the first company to ride the wave of social login tools such as Facebook Connect to provide deep user analytics for the enterprise via a simple API and enterprise dashboard. Its trifecta of offerings include (1) a personalization widget/API, (2) user segmentation tools and reporting, and (2) a digital advertising solution to drive higher ROI on social ad spending. Read more