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Kara Swisher of Recode.net reports, “In a bid to add another publishing and advertising tool to its offerings, AOL has acquired personalization startup Gravity for about $90 million in cash. As part of the deal, which is expected to close in the first quarter, the New York-based company said it will also ‘acquire approximately $12 million of net operating losses, which is expected to result in a future cash tax benefit to AOL of approximately $5 million.’ ‘It’s been search, then social and now personal,’ said AOL CEO Tim Armstrong in an interview last night about the transaction, echoing a motto that Gravity CEO Amit Kapur has been using since he co-founded the company in 2009. ‘We think we can get a clearer signal with content with personalization to improve our results and better monetize what we offer.’ ” Read more