Joab Jackson of Network World reports, “IBM has started a new practice to help organizations interact more effectively with their customers through the use of social media and other emerging technologies. ‘Today, businesses have a completely different way of engaging customers,’ said Mahmoud Naghshineh, IBM vice president of services research, noting that social media and mobile technologies have provided organizations new forms of feedback from their customers. ‘There are all these new ways of reaching out to people [but] you need to know when the right time is to engage.’ The IBM Customer Experience Lab will provide clients with access to both IBM researchers and IBM business analysis consultants, who will generate new ways for clients to communicate with customers and employees.” Read more

I decided to conduct an informal survey in an attempt to gauge the current level of adoption and growth potential for Semantic Technology as an industry vertical. The results indicate to me that while progress is being made we still need to do a better job of delivering the message – this messaging problem is the number one reason why adoption of Semantic Technologies and Semantic Methodologies is proceeding slower than we had anticipated. 

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