Posts Tagged ‘prediction’

How Semantic Search Predicts the Future

11066925735_dbe0318b25Daniel Newman of Forbes recently wrote his third and final article in a series on the future of marketing and how that future is interwoven with semantic search. Newman writes, “The internet is getting smarter and this growing intelligence and insights is populating a new kind of semantic web that is providing more than just the most relevant results for people searching, but also some key data to marketers that may just tell us about intent. For movie fans out there, you may remember the movie Minority Report. In this Tom Cruise feature film the star would go out and stop crimes before they would happen as intelligence reached a point where it could see a crime that was about to be committed. At the time the concept seemed pretty far fetched, but really this type of intelligence is very similar to how the semantic web may be able to tell you who may be your next big customer.” Read more

Why Search will Be Critical to Business in 2013

Martin White of CMS Wire recently predicted that search, semantic and otherwise, will be a business critical application in 2013. He writes, “Looking back, 2012 has been quite a year for search. From a business perspective Lexmark acquired Isys-Search, Lucid Imagination changed its name, Attivio gained a US$ 37 million investment, Coveo followed with an US$ 18 million investment, Apache Lucene and Solr moved to Release 4, ElasticSearch set up a commercial arm and Microsoft announced a seriously well-featured SharePoint 2013 search application. Gradually a picture of search implementation is beginning to emerge, thanks to surveys from FindwiseMarkLogicOracle and AIIM. The picture is not a pretty one. All agree that information is a business-critical asset but companies have failed to understand the urgent need to provide technology and support for search.” Read more

Semantic Search for Travel Will be the Standard by 2020

Carsten Kraus, CEO of FACT-Finder reports, “Technology continues to push the travel, tourism and hospitality industry forward and make it more dynamic than ever before. But the next phase is where it gets REALLY exciting… In the UK alone, 78% of people still search via their desktop, but a growing number now also search via their mobile and tablet devices (13% and 9% respectively). But we are beginning to see some frustration among those who search for their holidays online, because search engine technology cannot match up to the imagination and sophistication of the human mind.” Read more

Looking Down the Road at Apple

David Siegel, author of Pull and a former SemTechBiz keynote speaker, recently shared his thoughts regarding the future of Apple, the cloud, and data in general. Siegel states, “The consumer’s electronic world as we know it today is shared between Apple, Google, Facebook, Twitter, and a handful of other popular brands. Most offerings must ride on these platforms and play by their rules. Yet I believe our current interest in—and use of—this ecosystem will peak in 3-6 years, and what awaits each of these companies on the other side must be a completely different business.”

He continues, “We have spent the last twenty years making everything digital, and now that transformation is 99 percent complete. Read more