Session Spotlight: Search Engine Marketing in a Semantic World

Panels are always among the most exciting and informative events at the Semantic Technology and Business Conference, and the panels at next month’s conference in San Francisco will be no exception. One of the most anticipated panels will happen at 3:45 on Tuesday, June 4, at 3:45. Search Engine Marketing in a Semantic World will examine a number of questions, including:
- Does the semantic web represent the beginning of the end of search engine optimization as we know it, or does the search engines’ adoption of semantic web technologies only add an additional dimension to search marketing without significantly impacting the fundamentals of SEO?
- Does the search engines’ drive to encourage structured data uses put sites not employing it at a disadvantage, and how far should the search engines go to ensure the search visibility of valuable sites not employing semantic web technologies? Read more




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