Posts Tagged ‘Presentation’

FirstRain to Reveal How to Drive Unmatched Personal Information Experiences at 2014 Semantic Technology & Business Conference

First-RainSAN MATEO, Calif.–(BUSINESS WIRE)– FirstRain, the leader in Personal Business Analytics™, will present an advanced technical workshop on the techniques for driving unmatched personal information experiences at the 2014 Semantic Technology & Business Conference in San Jose, CA. FirstRain’s personalized business analytics create a personal interest graph, drawn from business-focused Web and social media, based on a user’s role, the product lines they are selling and to whom they sell and then delivers analytics that prompt users on when and who to call. Read more

Beyond the Like Button: Deeper Consumer Insight with MySmark

Have you ever glared at an ad on Facebook and wondered where they put the “Dislike” button? I’d imagine this is a pretty universal experience for social media users, but thus far Facebook hasn’t stepped up to address this void. Perhaps they’d rather not hear about our distaste, but many companies who use the Like button and similar sentiment measuring tools would like more comprehensive feedback. Companies that rely on relatively small levels of feedback to gauge their performance can’t get the information that they need from a few likes. Do they have a segment of customers who enjoy what they offer but aren’t inclined to hit “Like”? Or more importantly, do they have dissatisfied customers with no easy way to express their distaste?

MySmark has stepped up with a new option for small companies and big businesses alike: a website plugin that lets customers give feedback in the form of “smarks,” or smart marks. Alessandro Oltramari, a Scientific Consultant for B-Sm@rk Ltd laid out the benefits and challenges of the tool in his recent talk at SemTechBiz SF. Read more

Machine Learning + Deep NLP: The Quest for Understanding at Cognition

As the Internet of Things expands its reach, more and more of the everyday objects that we surround ourselves with are becoming “smart.” It’s already happening with our phones, our microwaves, our refrigerators, our lighting systems — entire houses are gaining an element of artificial intelligence, allowing us to communicate with objects via language. In most cases, those communications are as basic as possible, i.e. “Dim lights” or “Call Susan.” But with technologists and linguists putting their mental muscle to the test, we will soon find ourselves immersed in an array of objects, tools, and machine-based services that we will be able to converse with using natural language.

One of the experts pushing person-to-machine communication forward is Kathleen Dahlgren, a PhD linguist, adjunct professor at UCLA, and President of Cognition. The company is comprised of “a team of pioneering technologists applying computational linguistics, formal semantics and machine learning to bring you intelligent dialogue with machines.” At the recent Semantic Technology and Business Conference in San Francisco, Kathleen discussed the innovative work she is doing at Cognition using the example of a smart television. Read more

Big Data Goes to the Ballpark: The Next Generation of “Moneyball” at YarcData

“People are overlooked for a variety of biased reasons and perceived flaws. Age, appearance, personality. Bill James and mathematics cut straight through that. Billy, of the 20,000 notable players for us to consider, I believe that there is a championship team of twenty-five people that we can afford, because everyone else in baseball undervalues them.”

This was the thinking that Peter Brand (played by Jonah Hill in the movie Moneyball) brought to Billy Beane, General Manager of the Oakland Athletics in 2002. In the previous year, Beane’s team had made it to the postseason, but were defeated by the Yankees. The team then lost three star players to free agency, and Beane didn’t have the budget to replace them. But baseball analyst Brand showed him that Beane could do big things with his small budget, and as a result, the A’s went to the World Series the very next year.

Turning to data to find undervalued players didn’t stop with the A’s. Beane and Brand started a trend in baseball that changed the game forever, and the use of data has only gotten more complex and competitive as the types and amount of data have exploded over recent years.

This was the focus of Dean Allemang, Tim Harsch, and Amar Shan’s presentation at the recent SemTechBiz Conference, Big Data Analytics for Baseball. The three men from YarcData showed a roomful of baseball and semantic technology fans how in the current world of Big Data, RDF is not only a great solution for health care, government, and media organizations, but for America’s favorite pastime, as well. Read more

Session Spotlight: NEW Keynote – What Google is Doing with Structured Data

We at are very excited to add another outstanding keynote to the lineup for the Semantic Technology and Business Conference next week in San Francisco. What Google is Doing with Structured Data will be presented by Jason Douglas, Group Product Manager of Knowledge Graph at Google at 4:45 on Tuesday, June 4. As Douglas explains, “With smartphones and ubiquitous computing, the Internet is becoming more integral to users’ everyday lives and information needs far more contextual. Addressing these needs requires understanding how information from the Web and elsewhere relates to each user’s world — the people, places and things they care about. In this briefing we’ll review how Google’s Knowledge Graph and structured data generally are making this possible across a wide variety of Google services.” Read more

Session Spotlight: Search Engine Marketing in a Semantic World

Panels are always among the most exciting and informative events at the Semantic Technology and Business Conference, and the panels at next month’s conference in San Francisco will be no exception. One of the most anticipated panels will happen at 3:45 on Tuesday, June 4, at 3:45. Search Engine Marketing in a Semantic World will examine a number of questions, including:

  • Does the semantic web represent the beginning of the end of search engine optimization as we know it, or does the search engines’ adoption of semantic web technologies only add an additional dimension to search marketing without significantly impacting the fundamentals of SEO?
  • Does the search engines’ drive to encourage structured data uses put sites not employing it at a disadvantage, and how far should the search engines go to ensure the search visibility of valuable sites not employing semantic web technologies? Read more

The Future of Search

Barbara Starr of Search Engine Land reports, “In a June 2010 Semantic Web Meetup in San Diego, Peter Mika of Yahoo!’s research division gave a presentation entitled, ‘The future face of Search is Semantic for Facebook, Google and Yahoo!’ As the title suggests, the presentation focused on the ever-growing use of semantic markup as a means for helping computers parse and understand content. The talk focused on what was then the current state of the Semantic Web, as well as upcoming formats/technologies in development and the research being done in the field of semantic search.” Read more

Video: Linking Smart Cities Datasets at ISWC

Irene Celino recently shared a presentation on Linking Smart Cities Datasets with Human Computation: the case of UrbanMatch at the eleventh annual ISWC conference in Boston. The description of the presentation states, “To realize the Smart Cities vision, applications can leverage the large availability of open datasets related to urban environments. Those datasets need to be integrated, but it is often hard to automatically achieve a high-quality interlinkage. Human Computation approaches can be employed to solve such a task where machines are ineffective.” Read more

Karen Coyle: Is Linked Data the Answer?

Karen Coyle recently shared a presentation that she gave on Linked Data. Coyle writes, “I recently gave keynote talks at Dublin Core 2012 and Emtacl12 with the title Think ‘Different’. Since the slides of my talks don’t generally have much text on them, I wrote up the talk as a document. The document has a kind of appendix covering the point in my presentation where I took advantage of my position on stage to ask and answer what I think is a common question: Is linked data the answer?” Read more

Adaptive Data Management with Kyield

Kyield founder Mark Montgomery has posted a new video entitled Kyield Enterprise – Data Tailored to Each Entity. the nearly eleven minute presentation is the third video in a series on Montgomery’s “revolutionary system that provides adaptive data management based on the self-managed profiles of each entity.” Watch the full video below. Read more