Have you ever glared at an ad on Facebook and wondered where they put the “Dislike” button? I’d imagine this is a pretty universal experience for social media users, but thus far Facebook hasn’t stepped up to address this void. Perhaps they’d rather not hear about our distaste, but many companies who use the Like button and similar sentiment measuring tools would like more comprehensive feedback. Companies that rely on relatively small levels of feedback to gauge their performance can’t get the information that they need from a few likes. Do they have a segment of customers who enjoy what they offer but aren’t inclined to hit “Like”? Or more importantly, do they have dissatisfied customers with no easy way to express their distaste?
MySmark has stepped up with a new option for small companies and big businesses alike: a website plugin that lets customers give feedback in the form of “smarks,” or smart marks. Alessandro Oltramari, a Scientific Consultant for B-Sm@rk Ltd laid out the benefits and challenges of the tool in his recent talk at SemTechBiz SF. Read more