Executive Summary

Few would doubt the power and potential of the Semantic Web. Still, for the Semantic Web to truly take hold, consideration must be given to the design and experiences around the tools and applications that will play no small part in making it a success. The history of technology innovations is rife with examples of mass adoption materializing only after such innovations are wrapped in accessible and useful experiences. For the Semantic Web to grow, we must consider the patterns and goals of of everyday users and build tools that deliver the power fo the Semantic Web without exposing its complexities.

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