Posts Tagged ‘product search’

Inaugural Search and Social Commerce Index from Kenshoo and DataPop Finds Only 1.7% of Retail Products Posted on Social Commerce Properties

kenshoo

SAN FRANCISCO, July 21, 2014 /PRNewswire/ — Kenshoo, the global leader in predictive media optimization technology, and DataPop, the leading semantic advertising company focused on helping retailers better merchandise their products, today unveiled their inaugural Search and Social Commerce Index. Based on analysis of more than 40 retailers and their accompanying 3 million published products, the inaugural release of this quarterly index identifies significant opportunities for retailers to better capitalize on consumers’ growing propensity for social product discovery and align their search and social commerce initiatives for greater cross-channel success. Read more

Pinterest’s Acquisition of VisualGraph Could Lead to Monetization

Pinterest

Faith Merino of Vator.tv reports, “Pinterest may have just gotten one step closer to monetizing. The company has confirmed its acquisition of visual search technology company VisualGraph, which could result in A) a stronger commerce angle, or B) ultra targeted ads. Or both! The two-man company was founded by Kevin Jing, who formerly worked on Google’s image search technology. VisualGraph was specifically designed to be applied to commerce and ‘visual shopping,’ so it seems likely that that’s how Pinterest will integrate the technology. And Pinterest is definitely raising money like a commerce company. The startup recently raised a massive $225 million round just last October, bringing its total raised to more than $550 million since 2010.” Read more

Hidentify Improves Ecommerce with NLP

A recent article reports, “A new product search engine dubbed Hidentify has launched with the ambition to help consumers make educated buying decisions sans the hassle of conducting complicated research on the Web. In essence, Hidentify lets people express their needs in natural language rather than by composing queries filled with technical details, and still find out what the right product is and where they can purchase it right away.” Read more