Posts Tagged ‘publishing’

WEBINAR: Monetizing Content with Semantic Technologies (Video)

Title Slide: Monetizing Content wit Semantic TechnologiesIn case you missed Wednesday’s webinar, “Monetizing Content with Semantic Technologies” delivered by Gerald Burnand of NTENT, the recording and slides are now available (and posted below). The webinar was co-produced by SemanticWeb.com and DATAVERSITY.net and runs for one hour, including a Q&A session with the audience that attended the live broadcast.

If you watch this webinar, please use the comments section below to share your questions, comments, and ideas for webinars you would like to see in the future.

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Two “Don’t Miss” Webinars this Week

Later this week, SemanticWeb.com will host two webinars, and (free) registration is open for both.

WEDNESDAY Webinar

Webinar: Monetizing Content with Semantic TechnologiesDATE: Wednesday, October 15, 2014
TIME: 2 PM Eastern / 11 AM Pacific
PRICE: Free to all attendees
MORE INFORMATION: http://semanticweb.com/webinar-monetizing-content-semantic-technologies_b44562click here to register now!

GeraldBurnand-150sqSPEAKER: Gerald Burnand is the chief technology officer at NTENT, a search technology company that leverages its proprietary services to deliver more valuable results for advertisers, publishers, and consumers across targeted vertical industries. Geraldhas over 25 years of experience in the domain of computer science, with an emphasis on semantic search technologies for the past 10 years. At NTENT, Gerald is able to exercise his passion for solving problems involving Big Data and semantics. Previously, Gerald delivered complete solutions for an auction house and a private bank in Switzerland. During the last 12 years with this company, Gerald worked on projects ranging from video analysis and video broadcasting platforms, to enterprise search and web scale search engine. Gerald holds a degree in Computer Science, Management and Finance from the University of Geneva in Switzerland.

FRIDAY Webinar

The Yosemite Project: An RDF Roadmap for Healthcare Information InteroperabilityDATE: Friday, October 17, 2014
TIME: 2 PM Eastern / 11 AM Pacific
PRICE: Free to all attendees
MORE INFORMATION: http://semanticweb.com/webinar-yosemite-project-rdf-roadmap-healthcare-information-interoperability_b44575

click here to register now!

Photo of David BoothSPEAKER: David Booth is a senior software architect at Hawaii Resource Group, LLC, using Semantic Web technology to make clinical healthcare data interoperable between diverse systems. He previously worked at KnowMED, using Semantic Web technology for healthcare quality-of-care and clinical outcomes measurement, and at PanGenX, applying Semantic Web technology to genomics in support of personalized medicine. Before that he worked on Cleveland Clinic’s SemanticDB project, which uses RDF and other semantic technologies to perform cardiovascular research. Prior to that was a software architect at HP Software, where his primary focus was emerging technologies. He was a W3C Fellow from 2002 to 2005, where he worked on Web Services standards before becoming involved in Semantic Web technology. He has been programming for many years using a variety of programming languages and operating systems. He holds a Ph.D. in Computer Science from UCLA.

WEBINAR: Monetizing Content with Semantic Technologies

Webinar: Monetizing Content with Semantic TechnologiesDATE: Wednesday, October 15, 2014
TIME: 2 PM Eastern / 11 AM Pacific
PRICE: Free to all attendees

This webinar has passed. The recording (posted within two business days of the live even) can be found in the “Webinar” section of SemanticWeb.com.

About the Webinar

Register Now!Semantic technology solves a concrete problem: sorting through large collections of unstructured data. With unstructured data expected to account for over 80 percent of all data within the next five years, the ability to target this data using semantic technology opens doors to better understand context and intent in search, and ultimately achieve greater visibility and relevant results. This presentation will showcase how semantic technologies can understand article content and select contextually relevant adverts to most effectively monetize content for advertisers and publishers.

  • Discover how semantic technology helps thousands of advertisers reach their audience in a meaningful way, and helps hundreds of online publishers monetize their content.
  • Learn how semantic technology reduces errors and time spent by marketers when defining their campaigns and yield better overall results.
  • Understand some of the challenges that come with semantic technologies and how to address them ahead of time.
  • Go behind the scenes with semantic and linguistic processing of web pages.

We hope you will join us on October 15, 2014 for this free webinar.

Register today to reserve your spot!

 

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Ivan Herman Discusses Lead Role At W3C Digital Publishing Activity — And Where The Semantic Web Can Fit In Its Work

rsz_w3clogoThere’s a (fairly) new World Wide Web Consortium (W3C) activity, the Digital Publishing Activity, and it’s headed up by Ivan Herman, formerly the Semantic Web Activity Lead there. That activity was subsumed in December by the W3c Data Activity, with Phil Archer taking the role as Lead (see our story here).

Begun last summer, the Digital Publishing Activity has, as Herman describes it, “millions of aspects, some that have nothing to do with the semantic web.” But some, happily, that do – and that are extremely important to the publishing community, as well.

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Expert System Develops Semantic Search Engine for Wolters Kluwer Italy

MODENA, ITALY–(Marketwired – June 11, 2013) - Expert System, the semantic technology company, and GMDE, a systems integrator and solution provider for the publishing market, today announced their collaboration for the successful implementation of an innovative semantic solution for Wolters Kluwer Italy.

Wolters Kluwer Italy, part of the Wolters Kluwer group that makes publishing products, solutions and software, integrated Expert System’s Cogito®, the semantic platform to improve access to information on its online portal for legal and public sector professionals. Read more

Zemanta Debuts Content Discovery Network

Zemanta, a semantic service that extracts entities within the text of a publisher’s content and suggests related media, links and tags to add to a work as it’s being written, has launched a content discovery network to complement its suggested recommendations for which authors create original content.

The focus here is on providing editorial control. Publishers can feature content recommendations from their site, other web sites (Zemanta has 300,000 publishers in its network), and advertisers, taking advantage of the option to let Zemanta’s semantic algorithms automatically make those selections for them or to take the manual content selection route. Another option is to blacklist sites that they don’t consider appropriate content sources.

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And The Best Semantic Tech Solution SIIA CODiE Award Goes To….

The Software & Information Industry Association this year debuted a category for Best Semantic Technology Solution in its 2013 SIIA CODiE Awards. Two products were finalists in the category (see our story here), and yesterday the winner was announced. It was the Luxid Content Enrichment Platform from TEMIS Inc, which is used by publishers to automate the extraction of entities, relationships, concepts and topics from their digital assets, and augment content enrichment and linking.

It won out over finalist Elsevier with its ClinicalKey solution for helping doctors and clinicians search Elsevier’s medical and surgical content smarter and faster. ClinicalKey maps content to Elsevier’s proprietary medical taxonomy, and builds relationships using a semantic framework to faster and more clinically relevant answers. Elsevier, by the way, just ended the voting for its own ClinicalKey Key Innovator Awards, with the prize being a $10,000 grant to a U.S.-based hospital, medical school or institution that has demonstrated the most innovative use of information and technology to save lives and improve patient care.

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The Native Advertising Approach, Designed With The Semantics Of Content In Mind

Advertising platform C.A.S.T. wants to attract premium publishers interested in the concept of native advertising, and also interested in leveraging its possibilities through contextual and categorical targeting, among other means.

The company, which has been offering its advertising technology to its strategic partners for the last couple of years, now is bringing the platform to the broader medium- and large-size publisher market. “We see native advertising as advertising that integrates seamlessly as a very natural part of site-user behavior,” says Omer Kaplan, CEO and co-founder.

Today, native advertising is about helping publishers to have not only new but better-quality and more engaging inventory to sell to their advertisers, he says. With a native approach, ad units can be customized in terms of the placement and look of sponsored content that is related to what users are reading and what they are looking for – that is, designed with the semantics of the content in mind for a more natural flow between content and ads.

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The Semantics of Finance & Publishing at SemTechBiz NYC

The Semantic Technology and Business Conference (#SemTechBiz) will take place October 15-17 in New York City. In addition to presentations regarding Big Data, open government, and business, the highly anticipated conference will feature a number of presentations discussing the use of Semantic Technologies in the financial and publishing industries.

Two presentations to look forward to include:

Smart Financial Data: How Semantic Technology Can Help Big Data Become Smart Data
David Saul, Chief Scientist, State Street Bank and Alok Prasad, President, Cambridge Semantics will explain how the use of industry standards set by organizations such as the Enterprise Data Management Council (EDM), the Object Management Group (OMG) and their Financial Industry Business Ontology (FIBO) to describe data semantically has the ability to create an intelligent information fabric that overlays key data assets and links across the organization and the financial industry. Not only are semantic technologies a benefit to financial institutions, but they are also critically important to the end user – the business. We see the next step for semantic technologies as the development of end-user-oriented semantic tools that bring data from the information fabric into the hands of the business people thereby irrevocably linking the business to IT.
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Dynamic Semantic Publishing for Beginners, Part 3

Even as semantic web concepts and tools are underpinning revolutionary changes in the way we discover and consume information, people with even a casual interest in the semantic web have difficulty understanding how and why this is happening.  One of the most exciting application areas for semantic technologies is online publishing, although for thousands of small-to-medium sized publishers, unfamiliar semantic concepts are too intimidating to grasp the relevance of these technologies. This three-part series is part of my own journey to better understand how semantic technologies are changing the landscape for publishers of news and information.  Read Part 2.

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So far we’ve looked at the “cutting edge” of dynamic semantic publishing (BBC Olympics) and we’ve seen what tools large publishers such as the New York Times, Associated Press, and Agence France Press are using to semantically annotate their content.

And we’ve learned how semantic systems help publishers “Do More With Less”- that is, automate a lot of the work organizing content and identifying key concepts, entities, and subjects- and “Do More With More” – combine their content with related linked open data and present it in different contexts.

You may still be asking at this point, “What makes this so novel and cool?  We know that semantic tools save time and resources.  And some people say semantic publishing is about search optimization, especially after the arrival of Google’s Knowledge Graph.  But the implications of semantic publishing are about oh so much more than search.    What semantic systems are really designed for, to use the phrase attributed to Don Turnbull, is “information discovery” and, if semantic standards and tools are widely adopted in the publishing world, this could have huge implications for content and data syndication.

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