Q: What do Google, Microsoft, Yahoo!, Yandex, the New York Times, and The Walt Disney Company have in common?

A: schema.org

On June 2, 2011, schema.org was launched with little fanfare, but it quickly received a lot of attention. Now, almost exactly one year later, we have assembled a panel of experts from the organizations listed above to discuss what has happened since and what we have to look forward to as the vocabulary continues to grow and evolve, including up-to-the-minute news and announcements. The panel will take place at the upcoming Semantic Technology and Business Conference in San Francisco.

Moderated by Ivan Herman, the Semantic Web Activity Lead for the World Wide Web Consortium, the panel includes representatives from each of the core search engines involved in schema.org, and two of the largest early implementers: The New York Times and Disney. Among the topics we will discuss will be the value proposition of using schema.org markup, publishing techniques and syntaxes, vocabularies that have been mapped to schema.org, current tools and applications, existing implementations, and a look forward at what is planned and what is needed to encourage adoption and consumption.

Panelists:

	Moderator: Ivan Herman Semantic Web Activity Lead, World Wide Web Consortium		Dan Brickley Contractor, schema.org at Google
	John Giannandrea Director Engineering, Google		Peter Mika Senior Researcher, Yahoo!
	Alexander Shubin Product Manager, Head of Strategic Direction, Yandex		Mike Van Snellenberg Principal Program Manager, Microsoft/Bing
	Evan Sandhaus Semantic Technologist, New York Times Company		Jeffrey W. Preston SEO Manager, Disney Interactive Media Group

These panelists, along with the rest of the more than 120 speakers from SemTechBiz, will be on-hand to answer audience questions and discuss the latest work in Semantic Technologies. You can join the discussion by registering for SemTechBiz – San Francisco today (and save $200 off the onsite price)

 

SemTechBiz is Less Than 2 Weeks Away

The Semantic Tech & Business Conference (SemTechBiz) is coming to San Francisco on June 3-7! Join us for case studies, innovative panels, tutorials, and keynotes that will provide you with practical advice, hands-on guidance, and breakthrough approaches to solving business problems with semantic technology. Passes go up $200 at the door. Sign up now and save !

Yesterday, we announced RDFa.info, a new site devoted to helping developers add RDFa (Resource Description Framework-in-attributes) to HTML.

Building on that work, the team behind RDFa.info is announcing today the release of “PLAY,” a live RDFa editor and visualization tool. This release marks a significant step in providing tools for web developers that are easy to use, even for those unaccustomed to working with RDFa.

“Play” is an effort that serves several purposes. It is an authoring environment and markup debugger for RDFa that also serves as a teaching and education tool for Web Developers. As Alex Milowski, one of the core RDFa.info team, said, “It can be used for purposes of experimentation, documentation (e.g. crafting an example that produces certain triples), and testing. If you want to know what markup will produce what kind of properties (triples), this tool is going to be great for understanding how you should be structuring your own data.”

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Today, May 9, 2012 is Global Accessibility Awareness Day (#GAAD). What started with a simple blog-post by Los Angeles Web Developer, Joe Devon, has grown to include events around the world designed to increase awareness about web accessibility issues. To read more about the day and these various activities, see the official GAAD Website and Facebook page.

According to the US Centers for Disease Control and Prevention, “Today, about 50 million Americans, or 1 in 5 people, are living with at least one disability, and most Americans will experience a disability some time during the course of their lives.” In other parts of the world, this number may be significantly higher.

In the interest of full disclosure, Joe Devon is a personal friend of mine, and I must admit that if he were not, I likely wouldn’t have seen his blog post or explored the issues of accessibility as deeply as I have in recent weeks. But I have been exploring, and I’ve been surprised at what I’ve found. In my opinion, Semantic Technology and Assistive Technology are a natural fit for one another, but there seems to be very little discussion or work around the intersection of the two. I have looked, but have not found much collaboration between the two communities. I have also found few individuals who possess much knowledge about both Semantic Tech and Assistive Tech. Of course, if I’ve missed something, please let me know in the comments!

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For Web Developers who have been looking for resources devoted to adding Linked Data to HTML, there’s a new site available today: RDFa.info. Visitors are greeted with the following headline, “RDFa is an extension to HTML5 that helps you markup things like People, Places, Events, Recipes and Reviews. Search Engines and Web Services use this markup to generate better search listings and give you better visibility on the Web, so that people can find your website more easily.” SemanticWeb.com has covered RDFa’s development and use in the past and we’ve often heard from developers that they were looking for such a starting place.

Led by members of the RDFa Community, RDFa.info provides information and resources aimed at dispelling the myth that RDFa is difficult to implement. SemanticWeb.com caught up with Manu Sporny, one of the creators of the site, to learn more about its goals and resources: “One of the misconceptions that RDFa has, is being seen as a very programmer-centric extension to HTML. This misconception is unfortunate because it was built for Web developers, and with the right introduction to it, anyone can author RDFa.”

He continued, “We wanted a site that captured and taught the essence of RDFa to Web Developers. We wanted the site to gather a set of documentation and tools that would help web developers not only learn about authoring RDFa, but help them write markup, show them the result of their markup, and point out any issues with their RDFa-enabled web pages.”

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The W3C reports that three RDFa specifications have been proposed as recommendations. The article states, “The RDF Web Applications Working Group has published three Proposed Recommendations for RDFa Core 1.1, RDFa Lite 1.1 and XHTML+RDFa 1.1. Together, these documents outline the vision for RDFa in a variety of XML and HTML-based Web markup languages. RDFa Core 1.1 specifies the core syntax and processing rules for RDFa 1.1 and how the language is intended to be used in XML documents. RDFa Lite 1.1 provides a simple subset of RDFa for novice web authors. XHTML+RDFa 1.1 specifies the usage of RDFa in the XHTML markup language. The group also published a draft of the RDFa 1.1 Primer today.” Read more

While much of the publishing industry still is getting up to speed on what semantic technology can do for business, it’s already deep within the DNA of The Tribune Company – to the point where Keith DeWeese, Director, Information and Semantics Management, can comfortably use the word “ontology” in discussions with non-tech employees, and enjoy the fact that they’re equally comfortable using it themselves.

DeWeese has been with the company since 2007, putting in place a sophisticated semantic system for auto-tagging and indexing content using natural language processing and controlled vocabularies, and leveraging its taxonomy for projects such as providing advanced search functionality. Thanks to building a collaborative communication channel with Tribune executives, producers, and editors, “now I actually am in meetings with executives who say how exciting it is that we now can be part of a community of people applying semantic technologies to content,” he says. “The other day I was at a meeting where a top executive used the word ontology all the time. I kept smiling and later I thanked her.”

Closely engaging with his business customers also is helping make it possible to push the semantic vision further at the company.

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Are you wondering why your product pages don’t stand out in search results like those from Amazon (shown below) or other competing e-commerce websites? These expanded results are commonly known as Rich Snippets (as named by Google) and are the result of having your HTML structured correctly with semantic markup. Whether you’re savvy to HTML5 and the latest design trends, or you haven’t updated your website code in years, this is article will explain why it’s important you structure your data properly utilizing semantic standards.

There are a number of ways to structure your data to make it more relevant to search engines, as well as social media sites. As an e-commerce retailer it is important to understand which of these standards you should consider including in your website. You should take some time to ensure you are implementing semantic markup, and doing it correctly. It has the power to better inform potential customers with upfront knowledge prior to landing on your site. Customers can see product reviews, pricing and stock information, and even images before clicking through to your website. This can lead to increased click-through rates, improve conversions, and generally enhance your SEO objectives.

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This year was the 5th version of the Linked Data on the Web Workshop co-located at the World Wide Web Conference going on in Lyon, France.

At this workshop, seven issues caught my attention:

1) Media: Yunja Li presented on Synote: Weaving Media Fragments and Linked Data. This is interesting for those who not only want to link to an entire video, but want to link to a part of a video at a specific interval of time, and also add metadata information about that.

2) NLP to Linked Data: How can we relate the results of different named entity extraction tools to Linked Data. Giuseppe Rizzo introduced their project, NERD, which is working on this area.

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Google has announced two updates to rich snippets, the enhanced format that they announced in 2009 for displaying content in search results that use semantic markup.

The first update addresses an issue raised on answers.semanticweb.com in July of 2011. Prior to this update, only some places in the world saw rich snippets in their local results. Now product rich snippets is getting global support, meaning that users worldwide will be able to preview product information in the rich snippet. Here is an example from www.google.fr:

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Following this teaser last week, Dr. Christian Bizer has reported, “We are happy to announce WebDataCommons.org, a joint project of Freie Universität Berlin and the Karlsruhe Institute of Technology to extract all Microformat, Microdata and RDFa data from the Common Crawl web corpus, the largest and most up-to-data web corpus that is currently available to the public. WebDataCommons.org provides the extracted data for download in the form of RDF-quads. In addition, we produce basic statistics about the extracted data.” Read more