Posts Tagged ‘real time data’

Peer39 By Sizmek Launches Weather Targeting For Programmatic Buying

peer39

NEW YORK, June 4, 2014 (ADOTAS) – Sizmek Inc. (SZMK), a global open ad management company that delivers multiscreen campaigns, announced today that Peer39, its suite of data solutions, has made available new weather targeting attributes for pre-bid buying platforms such as AppNexus. For the first time in the industry, advertisers, agencies and trading desks can target programmatic buys using a variety of pre-bid weather data attributes including temperature ranges, presence of various weather events, current conditions, flu severity and, soon, pollen counts. Read more

Networked Insights Raises $20M in Series B Funding

A new article reports, “Networked Insights has raised $20 million in Series B financing led by Goldman Sachs Asset Management. Networked Insights’ platform is designed to help companies use real-time data to optimize marketing. Networked Insights has offices in New York, Chicago and Madison, Wis.” Read more

Sentiment Analysis Takes Front Seat

A new article reports, “In the last few months, sentiment has become the next big thing in enterprise content processing. Manning & Napier, an investment firm, funded a number of projects for its search and content processing system that could determine what the computer scientists call ‘polarity’ and I call the positive and negative aspect of a document.”

The article continues, “Sentiment analysis is one of the facets of text analytics that can discern the softer or intentional components of a report, an e-mail or other communication. What has boosted interest in tapping into the sentiment of a document? My view is: social media and a potent tool for competitive advantage. The rise of Facebook and the proliferation of information from Twitter users have created awareness of social media across consumer and business markets. The competitive advantage angle has become increasingly important, as examples of sentiment-centric content processing have diffused at conferences and in professional journals.” Read more