SAP AG last week released its SAP Social Contact Intelligence analytic application that’s aimed at helping businesses unlock sentiment and contact insights from both social media channels and internal, company-owned sources. The new solution is powered by HANA, the company’s in-memory platform for accelerating analytics and applications.
According to SAP, Social Contact Intelligence lets marketing professionals incorporate social sentiment insights directly into their campaigns to more easily identify and target prospects and influencers and help drive incremental sales. The vendor also says that sales pros can use it to gain deeper insights into customers in order to quickly identify the most influential and relevant contacts at an account. Service professionals, it says, can analyze product and service complaints from social channels to proactively identify trouble spots and take preventive measures.