bing

Amy Gesenhues of Search Engine Land reports, “To celebrate its 5th birthday today, Bing has posted a retrospective of the last five years and is offering Bing Reward credit perks for any users who search on the site between now and June 9. Going all the way back to 2009, Microsoft’s search engine outlined its initial goals of leveraging semantic search. Bing noted how it introduced specific verticals (“like Health and Travel”), and offered “left rail categories” to help users drill down into the information they wanted: ‘Searching for Chicago would show you both categories for the city and the band, and only return results that made sense for that category. Later in the year, we built additional vertical experiences that cleanly segregated the mass of web content into understandable and logical experiences, like TV entertainment, Shopping, electronics, and more’.” Read more