Posts Tagged ‘revenue’

Driving New Revenue with Geospatial Data

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Mark van Rijmenam of Big Data Startups recently wrote, “Geospatial data is data that identifies a geographic location on Earth, such as natural or constructed features, oceans, and more. The data is generally stored as coordinates and topology and can be mapped. Geospatial data is all around us and it is growing at a staggering pace of 20% per year. McKinsey Global Institute estimated that location data level stood at 1 petabyte in 2009, excluding data from RFID tags. Geospatial data is created by a vast array of different applications such as satellites, digital cameras, wearables, smartphones, radars, sensor networks, cars, trucks, trains and other transportation. With trends such as the quantified-self, the Internet of Things and the Industrial Internet the amount of geospatial data will grow exponentially in the coming years and you can harness this data to better serve your customers.” Read more

Could Top 10 US Newspapers Up Revenue by $400M with Semantic Targeting?

ADmantX has released the findings of a new study “conducted on the top 10 US newspapers by simulating A/B testing using keyword targeting/semantic targeting on 20,000 pages from each publication. The analysis noted an average increase in ad reach up to 73% and an average increase in ad lift up to 48% using semantic targeting. Optimizing the match between content and ad is a fundamental step in making the economics of digital advertising work for buyer, seller and consumer.” Read more