When you hear Media Mixer, you might be thinking of a visual artist who works with different materials to create his or her works, or perhaps someone involved in audio production. You may not immediately think of the semantic web, Linked Data, or their role in making it easy to reuse and manage the copyrights for online media fragments.
Time to rethink your definition. The Media Mixer project is indeed about making the Web of Media a reality with the help of media fragment detection and semantic annotation, in conjunction with copyright management that is integrated into the Web fabric, using Linked Data principles and reasoning based on a Copyright Ontology. At the Semantic Technology & Business Conference in NYC earlier this month, Roberto Garcia Associate, Professor at Universitat de Lleida and principal investigator at MediaMixer, discussed the EU-funded effort to create, repurpose and reuse media fragments across borders on the Web, and its goal of making media more valuable for its owners such as video producers, hosters and redistributors, and more useful for consumers.