Oversight Systems is in the business of Big Data analytics. Come June, it also will be in the business of having its technology serve as a platform behind third-party business intelligence and analytics applications on-demand – including its ontology approach for integrating data from disparate enterprise systems.

The company currently provides packaged solutions that let front-line employees involved in processes such as procure-to-pay or order-to-cash conduct continuous transaction analysis for insights into transactions that violate business rules, so that the business can take action to close gaps and assure compliance to operational and regulatory requirements. The ontology it’s developed over the years, which includes proprietary semantic and relationship information and infers some additional information, is there to help with the acquisition and preparation of data.

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Image Courtesy; Flickr/Sean MacEntee

When it comes to social CRM, it’s a world of semantics, and text and sentiment analytics.

Recently Gartner released its Magic Quadrant report on the space, and a reading of it makes it pretty clear that the category, which the research group defines as “a business strategy that generates opportunities for sales, marketing and customer service, while also benefiting online communities,” demands such intelligence.

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A mobile app released this week aims to give micro-entrepreneurs a hand-up when it comes to financial interactions with customers, as well as sussing prospects out to start with.

The app, called Mila, is a blend of two companies’ technologies: One of them is Core Systems, which has leveraged its history of providing enterprise resource planning (ERP) –related applications for large companies that use SAP software to enabling mobile invoicing functionality to small startups. The other is Knowledgehives, which developed the semantic technology Mila uses for matching micro-entrepreneurs with business leads.

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Scott Fulton reports, “It’s perhaps the one way that database interaction can work reliably using any format, any server and any client on the Web today. It happens to be a protocol created by Microsoft. But in a symbol of how Microsoft is now perceived today as just another major player instead of a dominant force, the leading platform makers are joining Microsoft in a formal move to standardize OData, the Open Data Protocol.”

He continues, “The reason Microsoft and IBM are no longer fighting over this? The real competition is no longer just amongst these old-line technology companies, but largely between them and a new breed of competitors often based around new mobile devices and consumer platforms.” Read more

At this week’s SAP Sapphire conference. NetBase will be taking its relationship with the enterprise vendor to the next level. Last December the two paired up to bring NetBase’s social intelligence (SI) to SAP BusinessObjects’ business intelligence (BI).

Coming up now is a complete integration of the NetBase technology into SAP’s Social On Demand customer relationship management (CRM) console. “Having access to social data is becoming critical to every part of the organization,” says NetBase chief marketing officer Lisa Joy Rosner. So, “social media [becomes] just one more data point” for which the enterprise must account.

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Bill Ives has commented on NetBase’s recent partnership with SAP. Ives writes, “Now here is a good idea. Why not move social media analysis beyond the marketing department to provide its benefits to other groups within the enterprise? This is exactly what NetBase is doing through its reseller relationship and collaboration with SAP.  NetBase reads and analyzes vast amounts of social media data in real time to help organizations understand what people are saying on the Web: what they love (and hate) about brands, categories, issues and trends.” Read more

Barb Darrow reports, “The new SAP Social Media Analytics service aims to bring more consumer-centric smarts to SAP customers by pairing NetBase semantic search and analytics with SAP’s own business intelligence expertise. The cloud-based service will let ‘business users look at Facebook, Twitter, [and] news feeds to get insight on market trends, what people are talking about, perceptions and a deeper level of information [about] their purchasing intents or what’s driving their conversations,’ said Byron Banks, SAP’s VP of business analytics solution marketing. A graphical dashboard will bring query results from both NetBase and SAP analytics to an iPad or other screen of choice, the two companies said.” Read more

Manufacturers, utilities, health care and other industrial and services organizations have an opportunity to develop applications that model and draw upon the capabilities of the increasingly connected physical world around them. Seems, after all, as if almost everything already is or soon will be connected to a sensor of some sort, reeling in data to private intranets and, phase by phase, to the Internet, and creating opportunities to create smart grids, smart parking, and smart cities.

Thingworx may be able to help them take advantage of that opportunity. The start-up today plans to formally launch its application platform in Downingtown, Pa. (hopefully bringing a bit of cheer to state residents still getting over last night’s Pittsburgh Steelers Super Bowl loss). It leverages its semantic definitions for this “Internet of things” world to help those organizations – and not just the techies within them – to search, query, and analyze data, and then build mash-ups using the results.

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