Barbara Starr of Search Engine Land recently wrote, “Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an ‘entity’? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected. Everything you have learned to date about entity search, semantic search and the semantic Web also applies to e-commerce. The big difference in the shopping vertical compared to other search verticals is that all entities searched for are of the same type. Every product in Google is, in fact, an entity of type ‘product.’ It should therefore be treated and optimized as such.” Read more
Posts Tagged ‘schema.org’
It’s got to be a happy Thanksgiving for a number of tech companies that made their way to Deloitte’s recently-released Technology Fast 500. The 2013 ranking of the fastest-growing tech companies based in North America also has something to show for anyone who’s doubted that there’s money to be made taking advantage of semantic and other Web 3.0 concepts, a look at the list should show it’s time for the doubting to stop.
Have a look at some of the winners with their overall rankings:
#2 Acquia. Drupal claims the title of being the first mainstream content management system to support semantic web technology in its core. The Drupal-powered project Acquia was co-founded by Drupal creator Dries Buytaert to provide cloud, SaaS, and other services to organizations building websites on Drupal – and has on staff software engineer Stéphane Corlosquet, who had a big hand in bringing those semantic capabilities to Drupal’s core. In fact, Corlosquet spoke at the most recent SemTechBiz about Acquia as an example of a Drupal-powered project managing its content as Linked Data.
Interested in how schema.org has trended in the last couple of years since its birth? If you were at The International Semantic Web Conference event in Sydney a couple of weeks back, you may have caught Google Fellow Ramanathan V. Guha — the mind behind schema.org — present a keynote address about the initiative.
Of course, Australia’s a far way to go for a lot of people, so The Semantic Web Blog is happy to catch everyone up on Guha’s thoughts on the topic.
We caught up with him when he was back stateside:
The Semantic Web Blog: Tell us a little bit about the main focus of your keynote.
Guha: The basic discussion was a progress report on schema.org – its history and why it came about a couple of years ago. Other than a couple of panels at SemTech we’ve maintained a rather low profile and figured it might be a good time to talk more about it, and to a crowd that is different from the SemTech crowd.
The short version is that the goal, of course, is to make it easier for mainstream webmasters to add structured data markup to web pages, so that they wouldn’t have to track down many different vocabularies, or think about what Yahoo or Microsoft or Google understands. Before webmasters had to champion internally which vocabularies to use and how to mark up a site, but we have reduced that and also now it’s not an issue of which search engine to cater to.
It’s now a little over two years since launch and we are seeing adoption way beyond what we expected. The aggregate search engines see about 15 percent of the pages we crawl have schema.org markup. This is the first time we see markup approximately on the order of the scale of the web….Now over 5 million sites are using it. That’s helped by the mainstream platforms like Drupal and WordPress adopting it so that it becomes part of the regular workflow. Read more
How can the semantic web help you participate in and celebrate Halloween this year? We trolled around and came up with a few ideas:
* Still haven’t found just the right costume yet for tonight’s festivities (for you, that is – we’re sure the kids have had theirs planned for some time). Perhaps you’re thinking hard about a do-it-yourself skeleton theme, but aren’t sure of the details for creating the most realistic effect? Well, if you head over to semantic search engine DuckDuckGo’s science goodies section, you’ll get a quick response on the number of bones in the human body, courtesy of Wolfram/Alpha computations. You can take it from there.
* OK, costume’s in check. Now how about what to do while wearing it?
Semantic search engine SenseBot might be a help here, pointing you to information it’s extracted from web pages and summarizing them in a, well, sensible way, as well as offering a cloud of the concepts it’s discovered for you to further narrow your agenda. The results can be a little off here and there, but it’s nice to have an option to further narrow a search, like one for adult activities to partake in on Halloween, to something more granular, like those designed for the “scare” factor.
Where is SEO going? A panel hosted by Aaron Bradley, Internet marketing manager at InfoMine, Inc. at this week’s Semantic Technology & Business Conference in NYC took on the issue at full force. The session, featuring Bing senior product manager Duane Forrester, semantic web strategist and independent consultant Barbara H. Starr, Swellpath SEO Team Manager Mike Arnesen, and author and analyst David Amerland (see our Q&A with him here), provided some insight into why it’s an exciting time to be working in both semantic technology and search – and why that’s also a scary proposition for some in the SEO set who’ve lived by keywords and links.
On the exciting side of things, Arnesen pointed out that it was always a somewhat unnatural process to have to advise clients to craft content so that it can match to specific keywords to get traction. “Now we can tell them to just write good content, put what you need to put on the web and it will be easier find because of semantic markup and semantic search,” he said.
[UPDATE: This panel has a new panelist! Mike Arnesen, SEO Team Manager of SwellPath will participate in New York.]
On October 3 at the New York Semantic Technology & Business Conference (#SemTechBiz), a panel of experts will tackle the issue of how Semantic Web technologies are rapidly changing the landscape of Search Engine Optimization. The panel, titled “The Semantic Web Has Killed SEO. Long Live SEO.,” is made up of Aaron Bradley, David Amerland, Barbara Starr, Duane Forrester, and Mike Arnesen.
The session will address numerous issues at the intersection of Semantic Web and SEO. As the description reads, “From rich snippets to the Google Knowledge Graph to Bing Snapshots semantic technology has transformed the look, feel and functionality of search engines.”
Have these changes undermined the ways in which websites are optimized for search, effectively “killing” SEO? Or are tried-and-true SEO tactics still effective? And what does the future hold for SEO in a semantic world?
By 2016, ABI Research has it, as much as $114 billion could be saved worldwide through the implementation of online e-government services. It predicted that investment in these services is set to increase from $28 billion in 2010 to $57 billion in 2016, and that the number of users will nearly triple over the forecast period.
Here in the states, according to a 2012 survey by GovLoop, 83 percent of respondents say that they can access government-oriented customer service efforts via a website. And the number of people who are taking advantage of the ability to access information and services on government web sites is pretty significant, even going back to 2010, when the Pew Internet & American Life Project reported that 82 percent of American Internet users – 62 percent of adults – were doing so. Among its findings at the time were that 46 percent have looked up what services a government agency provides; 33 percent have renewed a driver’s license or auto registration; 23 percent have gotten information about or applied for government benefits; and 11 percent have applied for a recreational license, such as a fishing or hunting license.
Given the interest in accessing information via the Internet about government services by the citizenry — not to mention accessing the services themselves, and not only in the US but abroad — it makes sense for governments to put an emphasis on customer service online. The Govloop survey finds that there’s room for some improvement, with the majority of respondents rating service a 3 or 4 on the scale of 1 to 5. Perhaps additional help will come from some efforts in the semantic web space, like a vocabulary for describing civic services that government organizations can use to help citizens using search engines hone in on the service that’s their true interest from the start.
The Official Google Search Blog reports, “To understand a broad topic, sometimes you need more than a quick answer. Our research indicates perhaps 10% of people’s daily information needs fit this category — topics like stem cell research, happiness, and love, to name just a few. That’s why over the next few days we’ll be rolling out a new feature to help you find relevant in-depth articles in the main Google Search results. Now sometimes when you’re searching for a broad topic (on google.com in English to start), you’ll find a new block of results like the [above.]” Read more
NEXT PAGE >>