Posts Tagged ‘#schemaorg’

UPDATE: The Semantic Web Has Killed SEO. Long Live SEO.

[UPDATE: This panel has a new panelist! Mike Arnesen, SEO Team Manager of SwellPath will participate in New York.]

seo-is-dead-long-live-seoOn October 3 at the New York Semantic Technology & Business Conference (#SemTechBiz), a panel of experts will tackle the issue of how Semantic Web technologies are rapidly changing the landscape of Search Engine Optimization. The panel, titled “The Semantic Web Has Killed SEO. Long Live SEO.,” is made up of Aaron Bradley, David Amerland, Barbara Starr, Duane Forrester, and Mike Arnesen.

The session will address numerous issues at the intersection of Semantic Web and SEO. As the description reads, “From rich snippets to the Google Knowledge Graph to Bing Snapshots semantic technology has transformed the look, feel and functionality of search engines.”

Have these changes undermined the ways in which websites are optimized for search, effectively “killing” SEO? Or are tried-and-true SEO tactics still effective? And what does the future hold for SEO in a semantic world?

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Video: Shared Library Data at the ALA Annual 2013

Logo of the OCLCRegular readers of this blog may know that Linked Data and Semantic Web technologies are gaining significant traction in the worlds of Libraries, Archives, and Museums. Earlier this summer, Richard Wallis (Technology Evangelist) and Ted Fons (Executive Director, Data Services and WorldCat Quality) of the OCLC discussed and demonstrated how that organization in particular is sharing library data. This presentation was delivered at the Annual Conference of the American Libraries Association in Chicago.

The presentations by Fons and Wallis serve as good introductory pieces to practical Linked Data use, and the potential benefits of using Linked Data as a platform for knowledge management for large collections of data.  Wallis also discusses why OCLC chose to use schema.org as a vocabulary.

Part I:

Part II:

Analysis of Brand-Related Knowledge Graph Search

Depiction of entities connected in the Google Knowledge GraphIn a recent post on the Moz.com blog, Dr. Peter J. Myers wrote about an apparent change that took place on the morning of July 19th that appears to be related to how Google processes Knowledge Graph entities. “My gut feeling is that Google has bumped up the volume on the Knowledge Graph, letting KG entries appear more frequently,” Myers posted.

The morning of July 19th was specifically identified because, Myers explained, “Overnight, the number of queries we track in the MozCast 10K beta system that show some kind of Knowledge Graph jumped from 17.8% to 26.7%, an increase of over 50%. This was not a test or a one-day fluke — here’s a graph for all of July 2013 (as of August 20th, the number has remained stable near 27%).

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Late-Breaking Program Additions for Semantic Technology & Business Conference

The Semantic Technology & Business Conference begins in a few short days. If you haven’t registered yet, it’s not too late, and if you haven’t looked at the program recently, be sure to check out some of these exciting late-breaking additions…

Photo of Jason DouglasKEYNOTE:
What Google is Doing with Structured Data
Jason Douglas, Group Product Manager, Knowledge Graph, Google

Photos of Dan Brickley, R.V. Guha, Sandro HawkeHOT TOPIC PANEL:
WebSchemas: Schema.org and Vocabulary Collaboration

Dan Brickley, Developer Advocate, Google
R.V. Guha, Google Fellow, Google
Sandro Hawke, W3C Technical Staff, W3C/MIT

(More panelists TBA)


BREAKOUT SESSIONS:

Building Your SmartData Accelerator
Robert Kruse, Managing Partner, SmartDataAccelerator
Gene Mishchenko, Lead Information Architect, Standard & Poor’s Ratings Services

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Today is Global Accessibility Awareness Day 2013

Global Accessibility Awareness Day logoToday is Global Accessibility Awareness Day (#GAAD), and there are programs taking place all around the world from Bangalore, India to Washington, DC. The purpose of the day is to get people talking, thinking and learning about digital accessibility and users with different disabilities.

GAAD is the brainchild of Joe Devon, a Los Angeles based technologist and entrepreneur. Devon says, “The target audience of GAAD is the design, development, usability, and related communities who build, shape, fund and influence technology and its use. While people may be interested in the topic of making technology accessible and usable by persons with disabilities, the reality is that they often do not know how or where to start. Awareness comes first.”

Last year, I wrote a piece about the inaugural Global Accessibility Awareness Day (#GAAD), and the strong connections between Semantic Web and Assistive Technology. Or rather, I posited that there were connections that were inherent, but not being maximized, or even explored.

One year later, I’m very pleased to report that things are progressing! There are now formal efforts to connect Semantic and Assistive Technologies.

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The Future of E-Commerce Data Interpretation: Semantic Markup, or Computer Vision?

How will webpage data be interpreted in the next few years?  The Semantic Web community has high hopes for ever evolving semantic standards to help systems identify and extract rich data found on the web, ultimately making it more useful.  With the announcement of Schema.org support for GoodRelations  in November, it seems clear semantic progress is now being made on the e-commerce front, and at an accelerated rate.  Martin Hepp, founder of GoodRelations, estimates the rate of adoption of rich, structured e-commerce data to significantly increase this year.

diffbot logo and semantic web cubeHowever, Mike Tung, founder and CEO of a data parsing service called DiffBot, has less faith that the standards necessary for a true Semantic Web will ever be completely and effectively implemented.  In an interview on Xconomy he states that for semantic standards to work correctly content owners must markup the content once for the web and a second time for the semantic standards.  This requires extra work, and affords them the opportunity to perform content stuffing (SEO spam).

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The Semantic Link – February, 2013: “Libraries” with Karen Coyle

Bernadette Hyland, Ivan Herman, Eric Hoffer, Andraz Tori, Peter Brown, Christine Connors, Eric Franzon

On Friday, February 8, a group of Semantic thought leaders from around the globe met with their host and colleague, Eric Franzon, for the latest installment of the Semantic Link, a monthly podcast covering the world of Semantic Technologies. This episode includes a discussion about libraries, an area that has seen a great deal of activity in the Linked Data space recently.

“The Linkers” were joined by a very special guest to discuss what’s been happening in the library world: Karen Coyle.
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GoodRelations Fully Integrated with Schema.org

Schema.org and GoodRelations logosSchema.org has announced that GoodRelations is now fully integrated into the markup vocabulary backed by Google, Yahoo!, Bing/Microsoft, and Yandex (read our past schema.org coverage). GoodRelations is the e-commerce vocabulary that has been developed and maintained by Martin Hepp since 2002 (previous coverage).

In the official announcement, R.V. Guha (Google) says, “Effective immediately, the GoodRelations vocabulary (http://purl.org/goodrelations/) is directly available from within the schema.org site for use with both HTML5 Microdata and RDFa. Webmasters of e-commerce sites can use all GoodRelations types and properties directly from the schema.org namespace to expose more granular information for search engines and other clients, including delivery charges, quantity discounts, and product features.”

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How to Add Semantic Markup to your Site or Application? Start Here!

Structured Data on the Web - structured-data.org

Recently, a new resource appeared on the Web to help developers navigate the waters around various approaches to adding semantic markup to websites and applications. We caught up with the creators of the newly launched  structured-data.org, to learn more about this project.  They are:

Stéphane Corlosquet,
OpenSpring.net

Gregg Kellogg

Gregg Kellogg,
Principal,
Kellogg Associates

Manu Sporny

Manu Sporny,
Founder/CEO,
Digital Bazaar, Inc.

Q: What is “Structured Data on the Web” (the site and the concept)?

GK: We wanted to provide a place for people to learn about the different ways in which publishers can add semantic information to their web sites and applications. There is confusion in the marketplace, partly due to the introduction of schema.org, which has raised the awareness of structured data with web developers. structured-data.org is a one-stop-shop to learn about the different mechanisms available to developers to take advantage of this.
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Microdata Made Simple with Raven’s Schema Creator

Raven has released a new tool for easily creating HTML with schema.org microdata – the Schema Creator. According to Raven, “Structured data is a way for search engine machines to make sense of content in your HTML. Google and other search engines created a structured data standard called schema.org. If you’re like most web designers or SEOs, you might find schema.org a little difficult to grasp at first. That’s why we created Schema Creator—to help you quickly build and get started with schema.org microdata. We’ve included some of the most popular schemas for you to create. After you create a schema, you can copy and paste the code to your site or add additional item properties to it.” Read more

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