Does the leading Internet radio service Pandora, which is based on Pandora Media’s Music Genome Project, have anything to fear from Apple?
Apple’s iPhone 5C and 5S smartphones, formally launched yesterday, boast the new iOS 7 operating system to be officially released next week, and that means they also boast iTunes Radio. Craig Federighi, senior vice president of Software Engineering, talked about the expected feature at the launch, according to reports, discussing how users can create their own stations from favored artists, songs and genres, a la Pandora.
iTunes Radio will be available to iPhone, iPad, iPod touch, Mac, PC, and Apple TV users. As consumers use iTunes Radio more, it will get to know their tastes to deliver more of what they like. Pandora, which just celebrated the 5-year anniversary of its iPhone app in July, works by letting users pop in a favorite artist, song, or genre name for the Music Genome Project to scan against the million or so pieces of music it’s already analyzed by their various attributes, with music “genes” related to characteristics like type of background vocals or gender of lead vocalist, to find options with similar musical features.