Posts Tagged ‘semantic advertising’

NTENT Wins 2014 Voltage Award

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NEW YORK–(BUSINESS WIRE)–NTENT [formerly Vertical Search Works], a semantic search technology company delivering cross-channel content and advertising experiences, has been recognized as a leader in the industry, winning the award for “Large Technology Innovator.” Hosted by SmartCEO Magazine, the Voltage Awards celebrates the increasing role that technology plays in the business community and recognizes leaders for their creative vision and innovative solutions. Read more

Applied Semantics Makes List of Biggest Discounts in M&A History

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Jennifer Streaks of Fool.com recently wrote, “Applied Semantics was a California-based software producer for online advertising, domain name and enterprise information management markets. It was acquired by Google for $102 million in 2013. Google then used Applied Semantic’s technology to create its Google AdSense program, which brought in $3.44 billion in the last fiscal quarter of 2012 (or 27% of Google’s total revenue). That’s a return on investment you can get excited about!” Read more

The Financial Times Opens Up a Semantic Advertising Format

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Lara O’Reilly of Marketing Week reports, “The publisher first started trialling ‘FT Smart Match’ in 2011. It uses semantic profiling technology from Smartology that goes beyond keyword recognition to recognise the meaning, concepts and categories behind content that appears on FT.com, to help brands appear next to relevant content in real time and avoid appearing next to inappropriate articles. There have been several high profile cases of unfortunate automated ad misplacements online over the years, such as a Red Stripe “Hooray Beer!” ad appearing next to a Reuters story about a child being charged with drink-driving and an advert for Greek holidays juxtaposed next to a Guardian story about violent riots in Athens.” Read more

Publishers Now Have an Automated Way to Match Videos to Articles

Touchstorm logoNEW YORK, Dec. 10, 2013 /PRNewswire/ – Publishers can finally align their video assets with their editorial text using content relevance technology from veeseo. Proven in Europe with some of the region’s top websites, including AOL, Axel Springer, Handelsblatt, MSN and Spiegel, veeseo adds significant value to site editorial, which results in videos with mid-article placement, higher engagement scores, and clicks that remain on the publisher site. Touchstorm partnered with Hamburg-based veeseo GmbH to bring the technology to the North American market, setting up a new venture, veeseo North America, to run the business. Read more

24/7 Media Acquires Crystal Semantics

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NEW YORK, NY–(Marketwired – Dec 9, 2013) – 24/7 Media, Inc., WPP Digital’s marketing technology company which will be merging with Xaxis early in 2014, today announced its acquisition of Crystal Semantics from ad pepper media International. Crystal Semantics is an award-winning provider of semantic advertising solutions.

 

By fully integrating Crystal Semantics’ solutions into its market-leading technology platform, 24/7 Media provides its advertiser and publisher clients worldwide with a highly advanced semantic advertising and brand safety platform that is unique in the market today.  Read more

Parse.ly Introduces Sponsored Content Performance Reports

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ATLANTA, GA–(Marketwired – Oct 17, 2013) – Parse.ly, the content performance authority [see our past coverage], today announced a feature to quantify the results of sponsored content and native advertising for publishers. Parse.ly is a content analytics and optimization platform that transforms real-time traffic, historical performance, social interactions, and global trends into actionable insights. This new capability gives publishers the added advantage of understanding and managing valuable paid content, and communicating its performance to brands via shareable, single-click, real-time performance reports. Read more

ModCloth Optimizes Google Merchant Feed and Google Product Listing Ads Campaign with Adchemy Software

FOSTER CITY, Calif., Sept. 18, 2013 /PRNewswire/ – Adchemy®, a company that creates beautiful marketing software for the enterprise, today announced that innovative online retailer ModCloth has achieved unconditional success from using Adchemy’s breakthrough software-as-a-service (SaaS) solution, including:

  • more than 900 percent increase in impressions
  • more than 250 percent increase in clicks
  • more than 200 percent increase in revenue

all while maintaining or exceeding target Return on Advertising Spend (ROAS). Read more

How Semantic Tech Can Patch Up Patch

Puneet Mehta of Street Fight Magazine recently wrote, “To meet the promise he made to shareholders, AOL’s chief executive Tim Armstrong is in the process of cutting staff and other costs at Patch in the hopes that his network of hyperlocal sites will be profitable by the end of 2013. His moves may get Patch into the black, but the company must also make substantial strategic changes if it hopes to build a sustainable business. But just making short-term cuts to hit profitability might not be the optimum choice. Patch also has to plant seedlings for mid- and long-term benefits that the company can reap 6-12 months from now. Here are six approaches that Patch can take to patch itself up.” Read more

How Semantic Search is Changing Advertising

Colin Jeavons of Search Engine Land reports, “Semantic technology does a better job than traditional search platforms in matching relevant advertisements to online content.  Because it is conceptual instead of literal, semantic technology is able to match ads in ways that are limited by keyword algorithms.  For example, an ad for avocados or salsa might appear next to an article about guacamole, even if those words do not appear on the page. Vertically-focused semantic search represents an improvement in the online experience for site users, publishers and marketers.  Users can quickly find information on the topics and subjects they are passionate about without leaving their favorite sites. They are presented with ads that are relevant to them, rather than the ubiquitous links for mortgage refinancing and teeth-whitening services.  Read more

Bottlenose Raises $3.6M to Organize Social Media Streams

Stephanie Yang of Tech Crunch reports, “Bottlenose, a web platform to organize social media streams, has raised $3.6 million in Series A funding. The round was led by ff Venture Capital and joined by Lerer Ventures, Transmedia, Advancit, Stage One Capital, Social Starts, The Social Internet Fund and several angel investors. Including a seed round in 2012, this brings Bottlenose’s total to $4.6 million. The last time we talked to them in 2012, Bottlenose was about to launch its public beta and had about 50,000 users. Bottlenose beta allows you to sync multiple accounts so all news streams are aggregated in one place. The free version is available online, and uses its sonar tool to make connections between tweets, mentions, hashtags, images and other media. CEO Nova Spivack says all new funding will go to scaling its engineering, sales and marketing operations in preparation to publicly launch its new product, Bottlenose Enterprise.” Read more

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