Posts Tagged ‘semantic analysis’

AOL Buys Gravity for $90M


Kara Swisher of reports, “In a bid to add another publishing and advertising tool to its offerings, AOL has acquired personalization startup Gravity for about $90 million in cash. As part of the deal, which is expected to close in the first quarter, the New York-based company said it will also ‘acquire approximately $12 million of net operating losses, which is expected to result in a future cash tax benefit to AOL of approximately $5 million.’ ‘It’s been search, then social and now personal,’ said AOL CEO Tim Armstrong in an interview last night about the transaction, echoing a motto that Gravity CEO Amit Kapur has been using since he co-founded the company in 2009. ‘We think we can get a clearer signal with content with personalization to improve our results and better monetize what we offer.’ ” Read more

Hinge Brings Semantic Tech to Finding a Relationship


Rob LeFebvre of Cult of Mac reports, “55 percent of Hinge users are looking to find a relationship, according to internal user surveys by the app developer. 35 percent want to find good dates. Only 5 percent admit to just wanting a hookup. That’s a huge contrast from other apps like OK Cupid or Tinder, said Hinge developer Justin McLeod, who spoke to Cult of Mac over Skype. His goal, he said, was to create a much better dating app, one that was just as easy to join as Tinder, but with more quality results. It seems to be working, as the app is growing by 10 percent every week.” Read more

Get Rid of Bad Analytics with Semantic Analysis


Nicole Laskowski of Search CIO reports, “Traditional data analytics has three rungs: descriptive, predictive and prescriptive analytics. But Scott Mongeau doesn’t believe the ladder goes far enough — especially as businesses reach to make better decisions based on big data analytics and data science. A business analytics consultant for Deloitte Nederland, Mongeau believes both the rigorous testing of models (what he calls diagnostics) and a better way to describe the meaning and context of projects to computers (what he calls semantic analysis) need to be built into the three rungs if data analytics is going to help solve big problems. He argued that without the rigorous testing of analytical models and semantic analysis and a social network in which to share the theories behind analytical models — big data analytics will be susceptible to bias and, in the end, fail to help people make better decisions.” Read more

Thinkglue Launches a Semantic Wi-Fi Router to Help Protect Kids from Inappropriate Online Content


(PRWEB) November 19, 2013 —, an innovative start up based at the Google Technology Centre in London has just launched a crowd funded project to embed their semantic video analysis technology into a home Wi-Fi. The project aims to stop inappropriate content from entering our houses by applying real time semantic analysis of any media stream trying to reach our mobile devices and pcs.


Unlike other solutions, Thinkglue performs real time semantic stream analysis to detect inappropriate language in videos, bad images and child unsafe sites without the need to install special software and without relying on people to flag child unsafe content. Violent videos from YouTube can be a thing of the past. Read more

Parllay Advances the Social Media Management Paradigm


Seattle, WA (PRWEB) November 14, 2013 — Starting today small and medium size businesses will have access to Parllay’s sophisticated enterprise-level capabilities for a fraction of the cost. Parllay’s audience centric platform re-imagines the way businesses use social media tools to acquire, engage, retain and monetize their fan base.


Businesses of all sizes struggle with finding the right social media tools, due to product fragmentation at the lower-end of the market and high cost of advanced solutions at the high-end of the market. Parllay solves the problem of fragmentation and high cost with its unified portfolio of platforms, making it a one stop shop for all social media management tasks. Read more

Google Maps Is Becoming More Emotional

google map

Dan Farber of CNet recently wrote, “For Google, the map of the future is taking everything it knows about you and the world and plotting it in real-time as you move through your life. ‘We can build a whole new map for every context and every person,’ said Bernhard Seefeld, product management director for Google Maps, speaking at the GigaOm Roadmap 2013 conference. ‘It’s a specific map nobody has seen before, and it’s just there for that moment to visualize the data.’ Like the early days of map making that told stories of discovery and created more of an emotional connection with the unfolding world, Google wants to build what Seefeld called ‘emotional maps that reflect our real life connections and peek into the future and possibly travel there’.” Read more

Using Artificial Human Brains to Understand Real Ones


Lucas Laursen of IEEE Spectrum reports, “As [Henry] Markram has been telling everyone since he got the €1 billion nod to lead the Human Brain Project, the way researchers study the brain needs to change. His approach—and it’s not the only one—stands on an emerging type of computing that he and others claim will let machines learn more like humans do. They could then offer generalizations from what’s known about a handful of neural pathways and find shortcuts to understanding the rest of the brain, he argues. The concept will rely as much on predictions of neural behavior as on experimental observations.” Read more Introduces Sponsored Content Performance Reports


ATLANTA, GA–(Marketwired – Oct 17, 2013) –, the content performance authority [see our past coverage], today announced a feature to quantify the results of sponsored content and native advertising for publishers. is a content analytics and optimization platform that transforms real-time traffic, historical performance, social interactions, and global trends into actionable insights. This new capability gives publishers the added advantage of understanding and managing valuable paid content, and communicating its performance to brands via shareable, single-click, real-time performance reports. Read more

Expert System Launches Cogito Intelligence API on Mashape API Marketplace

Expert System logoCHICAGO, ILLINOIS–(Marketwired – Oct. 16, 2013) - Expert System, the semantic technology company, today announces the availability of the “freemium” version of its semantic API on Mashape, the online API marketplace. Cogito Intelligence API is the first API for the semantic analysis of large quantities of unstructured texts for supporting intelligence, counter crime and cybersecurity activities. Read more

Actuate and Bitext Announce Collaboration to Deliver Text Analytics Engines and Sentiment Analysis for Big Data Through BIRT


SAN FRANCISCO–(BUSINESS WIRE)–October 02, 2013– Actuate Corporation (NASDAQ: BIRT), The BIRT Company(TM) — delivering more insights to more people than all BI companies combined, today announced their cooperation with Bitext, in parallel with Bitext’s U.S. event in San Francisco this evening at WeWork. Bitext provides text analytics engines — inherently multilingual semantic technologies including text analytics and natural language interfaces — sporting one of the highest degrees of accuracy available today. Bitext recently announced a partnership with as well. Read more