Whisk Lands U.K. Food Network, More Funding; Looks Next To U.S. Shores And Using Its Semantic Sense To Propel New Foodie Features
Whisk, the U.K.-based service for matching online recipes with online ingredients-shopping, went live in a big way at year’s end, with a partnership with TV channel and recipe publisher Food Network. As its iOS and Android apps rolled out to accompany its browser plug-in, Food Network in the U.K. featured a button on its recipe search engine for a widget that taps into the service, which is underpinned by semantic technology and a cloud infrastructure. A recent second round of angel funding also has taken the service’s total investment to more than £500,000.
Whisk co-founder Craig Edmunds reports about 12,000 app downloads so far, and about a 1.5 percent steady click-through from the button on the publisher’s site – right where it expected to be at this point, he says. Getting the big-name Food Network signed on actually changed plans a bit for the service, which The Semantic Web Blog covered earlier here, and whose co-founder Nick Holzherr was a keynote speaker at the London SemTech event.