MOUNTAIN VIEW, CA–(Marketwired – Jun 12, 2013) – Following the introduction of AgilOne Enterprise Edition in November of 2012, the leader in cloud-based predictive marketing analytics, today announced the availability of AgilOne Email Edition to make it even easier for all marketers to get started with predictive marketing. Designed to leverage powerful, self-learning algorithms, AgilOne Email Edition helps marketers reach their target audience with tailored content to reduce the number of irrelevant emails that customers receive. AgilOne is also introducing the results of a recent joint survey with Harris Interactive that signals a growing disconnect between marketers and consumers. According to the survey, many shoppers can’t recall one successful email marketing campaign they received in the past year. Read more

Panels are always among the most exciting and informative events at the Semantic Technology and Business Conference, and the panels at next month’s conference in San Francisco will be no exception. One of the most anticipated panels will happen at 3:45 on Tuesday, June 4, at 3:45. Search Engine Marketing in a Semantic World will examine a number of questions, including:

• Does the semantic web represent the beginning of the end of search engine optimization as we know it, or does the search engines’ adoption of semantic web technologies only add an additional dimension to search marketing without significantly impacting the fundamentals of SEO?
• Does the search engines’ drive to encourage structured data uses put sites not employing it at a disadvantage, and how far should the search engines go to ensure the search visibility of valuable sites not employing semantic web technologies? Read more

Ken Yeung of The Next Web reports, “Persado, a data-driven marketing service, believes that its ‘Marketing Persuasion Technology’ can help advertisers compose better messaging that it believes will return greater value. Today, it has received $15 million in a round led by Bain Capital Ventures. Along with Bain Capital, Persado has also received funding from TLcom Capital. The company tells us that it will use the service to further its investment in research and development, and increase its staff with the hiring of more engineers, data scientists, and building its sales and marketing teams.” Read more

According to a new release out of the company, “Cyberplex Inc., a leader in data and analytics platforms for targeting mobile, social and online audiences, [Tuesday] announced that its subsidiary EQ Ads has partnered with Crowd Riff, a provider of real-time social media insights and content curation. Crowd Riff is a real-time platform for scoring, targeting, analyzing and publishing the most relevant and influential social media content. EQ Ads enables advertisers to connect directly with their customers by delivering real-time audience targeting solutions that incorporate highly relevant and predictive data and analytics. With this exclusive partnership for audience targeting, EQ Ads can now integrate Crowd Riff’s unique and proprietary data insights into its media platforms to enable innovative ad targeting solutions based on social media activity.” Read more

According to a new article out of the company, “Leadspace, Inc. today announced that it has joined Marketo LaunchPoint, Marketo’s ecosystem of marketing solutions. By integrating with the Marketo marketing software, Leadspace will enable B2B marketing and sales organizations to lift conversion rates, boost productivity and grow their pipeline. The Leadspace Social Lead Targeting platform uniquely analyzes the presence of individuals and companies on social networks, web sites and multiple contact databases, helping marketers and sales people to: Discover new, hyper-targeted prospects; Create highly specialized and segmented lead lists; Rank leads based on their online presence.” Read more

According to a new article out of the company, “Digilant™, the leading consolidated media-buying platform, today announced the release of Digilant Multicultural, a marketing system designed to pinpoint specific audiences including U.S. Hispanic, African American, Asian, and LGBT. Digilant Multicultural uses semantic language, geographic information, and other proprietary attributes to match an advertiser’s preferred audience in real-time to video, display, and mobile advertising placements. ‘Digilant Multicultural helps brands zero in on a very specific audience, which is arguably the most difficult point of any campaign,’ said Rafael Hernandez, vice president of multicultural initiatives at Digilant. ‘We’ve created a system that allows brands to better reach a defined audience and better value those members to increase overall advertising efficiency’.” Read more

Scott Brinker recently posed the question of whether marketing managers could one day be replaced by computers. He writes, “Do you think computers and software could run marketing as well as humans? Or better? Skeptics and humanists — which describes my leanings on this subject, even though I’m a technologist by trade — may reflexively answer ‘no.’ The complex organizational and psychological facets of marketing — a discipline renown for creativity and imagination — seems like it would defy the purely mechanical capabilities of computation.”

He goes on, “That’s true today. But if you doubt the potential for software to take on a much larger role in the future of marketing, you should read Automate This: How Algorithms Came to Rule Our World by Christopher Steiner. Read more

CitizenNet is using semantic analysis and natural language processing to provide customers with automatic social media promotion. Erik Sass reports, “The advent of new Facebook analytics and programming tools, especially Insights and related APIs, is enabling marketers and technology providers to automate many aspects of social media marketing that were previously labor-intensive to the point of being prohibitive or just depressing. In one recent example, LA-based startup CitizenNet has launched an ‘Automatic Social Promote’ service which integrates Facebook’s Insights API and Ads API, allowing marketers to automatically identify and propagate their most engaging social content on Facebook.” Read more

Networked Insights has launched Audience Sync, a new platform that “uncovers actionable insights in real-time data to sync with consumers and optimize marketing.” The article elaborates, “Given the widespread adoption of social media as a means to communicate preference and interests, the challenge for brand marketers today is no longer finding consumer data, it’s uncovering actionable insights in that data. To address this growing need, Networked Insights is launching Audience Sync, a new service platform that uses advanced semantic-based analytics to synchronize real-time consumer feedback and translate it into actionable marketing insights.” Read more

Ad technology company NetSeer has announced “the introduction of brand-safe retargeting for display advertisers. By using its patent-pending contextual technology to identify key concepts deep into web pages, NetSeer is able to offer the best, most comprehensive brand safe retargeting solution in the industry, verifying content before placing ads, ensuring that an advertiser’s brand will not be degraded by appearing on a site with objectionable or sensitive content. NetSeer’s retargeting capabilities combine brand safety, complete transparency and content relevance with the scale and efficiency offered by the ad exchanges — all within one advertising solution.” Read more