Posts Tagged ‘semantic marketing’

How Semantic Search Predicts the Future

11066925735_dbe0318b25Daniel Newman of Forbes recently wrote his third and final article in a series on the future of marketing and how that future is interwoven with semantic search. Newman writes, “The internet is getting smarter and this growing intelligence and insights is populating a new kind of semantic web that is providing more than just the most relevant results for people searching, but also some key data to marketers that may just tell us about intent. For movie fans out there, you may remember the movie Minority Report. In this Tom Cruise feature film the star would go out and stop crimes before they would happen as intelligence reached a point where it could see a crime that was about to be committed. At the time the concept seemed pretty far fetched, but really this type of intelligence is very similar to how the semantic web may be able to tell you who may be your next big customer.” Read more

ADmantX Partners With Turn to Give Enterprise Marketers and Advertisers Spot-on Contextual Data


NEW YORK, NEW YORK–(Marketwired – Oct. 21, 2013) - ADmantX, the next-generation contextual analysis and semantic data provider, and Turn, the marketing software and analytics platform, today announced a partnership to enable Turn’s clients to improve performance of their online ad campaigns by leveraging ADmantX semantic analysis and targeting. Read more

Predictive Analytics, Machine Learning, & Buying Power

Laurie Sullivan of Media Post recently wrote, “Predictive analytics — it’s the latest buzzword for search engine marketers. Yet many search engine marketing companies no longer just focus on SEM. They have transformed into a social-search analytical machine to converge the terabytes of data it now takes to run one campaign. Okay, I’m being a bit facetious. Here’s another example of a search company developing technology that predicts the costs of achieving return on investments and automatically adjusts campaigns to meet those forecasts. Kenshoo engineers have developed machine learning technology called Halogen that gives marketers insights into the future performance of advertising campaigns. It allows them to find previously unexplored markets by their company, and make better investment and optimization decisions.” Read more

Semantic Web’s Role in No-Content Marketing

Spencer Critchley recently opined on The Huffington Post, “I suggest that when there’s finally been too much content marketing, it will be followed by marketing that reduces or eliminates content: ‘no-content marketing.’ What will that look like? In fact, we’re beginning to see now. Here are 10 early signs and predictions.” One of those signs is the Semantic Web: “By adding structure to data, the semantic web promises to deliver not just content, but meaning — which can then lead to action.” Read more

Google Glass Underscores Value of Targeted Marketing Data

Laurie Sullivan of Media Post reports, “Marketers wondering how their optimization efforts will pay off need only look at the small chunks of hyper-relevant targeted information that emphasize a movement toward semantic data. The data comes from Google’s Knowledge Graph and semantic markup, Reva McEachern, global SEO supervisor at Resolution Media, explains. ‘Marketers need to implement as many schema as possible by leveraging semantic data,’ she said. ‘If you have reviews or images of people on your Web site, identify and code them, because it’s important to define each thing on the page. Google is trying to determine how to display those things on the cards’.” Read more

The Power of Algorithmic Marketing

Joshua Goff of recently wrote, “A massively disruptive transformation is taking place at leading companies – a disruption that could rewrite the entire traditional marketing canon. Instead of gut instinct and experience, companies are turning to big data, algorithms and automation to win and retain customers. Algorithmic marketing is an approach for scientifically managing a full range of marketing issues. Issues that include targeted offers, communications and pricing. It employs advanced analytical methods, including predictive statistics, machine learning and natural language text mining. It harnesses data such as customer location and behavioural information, along with powerful computing systems to match customers with context-sensitive products and services.” Read more

The Semantic Web Is Changing Everything

David Amerland of Forbes recently discusses how the Semantic Web is changing the face of business. He insists, “The ‘Semantic Web’ is hugely important to tomorrow’s business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business? ‘Semantic’ is the latest buzzword to hit the online world. It’s come to mean everything and nothing. From semantic search to the semantic Web; and from semantic marketing to semantic technologies, it seems like everyone wants to ride the semantic train. But let’s take things from the beginning. The word comes from the ancient Greek word for a token, σῆμα, which was used to imply meaning.” Read more

AgilOne Introduces Self-Learning Email Optimization Tool to Democratize Big Data for All Marketers

MOUNTAIN VIEW, CA–(Marketwired – Jun 12, 2013) – Following the introduction of AgilOne Enterprise Edition in November of 2012, the leader in cloud-based predictive marketing analytics, today announced the availability of AgilOne Email Edition to make it even easier for all marketers to get started with predictive marketing. Designed to leverage powerful, self-learning algorithms, AgilOne Email Edition helps marketers reach their target audience with tailored content to reduce the number of irrelevant emails that customers receive. AgilOne is also introducing the results of a recent joint survey with Harris Interactive that signals a growing disconnect between marketers and consumers. According to the survey, many shoppers can’t recall one successful email marketing campaign they received in the past year. Read more

Session Spotlight: Search Engine Marketing in a Semantic World

Panels are always among the most exciting and informative events at the Semantic Technology and Business Conference, and the panels at next month’s conference in San Francisco will be no exception. One of the most anticipated panels will happen at 3:45 on Tuesday, June 4, at 3:45. Search Engine Marketing in a Semantic World will examine a number of questions, including:

  • Does the semantic web represent the beginning of the end of search engine optimization as we know it, or does the search engines’ adoption of semantic web technologies only add an additional dimension to search marketing without significantly impacting the fundamentals of SEO?
  • Does the search engines’ drive to encourage structured data uses put sites not employing it at a disadvantage, and how far should the search engines go to ensure the search visibility of valuable sites not employing semantic web technologies? Read more

UK-Based Persado Raises $15M to Open US Office

Ken Yeung of The Next Web reports, “Persado, a data-driven marketing service, believes that its ‘Marketing Persuasion Technology’ can help advertisers compose better messaging that it believes will return greater value. Today, it has received $15 million in a round led by Bain Capital Ventures. Along with Bain Capital, Persado has also received funding from TLcom Capital. The company tells us that it will use the service to further its investment in research and development, and increase its staff with the hiring of more engineers, data scientists, and building its sales and marketing teams.” Read more