According to a new post by Mariya Moeva on the Google Webmaster Blog, “Since we launched the Structured Data dashboard last year, it has quickly become one of the most popular features in Webmaster Tools. We’ve been working to expand it and make it even easier to debug issues so that you can see how Google understands the marked-up content on your site. Starting today, you can see items with errors in the Structured Data dashboard. This new feature is a result of a collaboration with webmasters, whom we invited in June to>register as early testers of markup error reporting in Webmaster Tools. We’ve incorporated their feedback to improve the functionality of the Structured Data dashboard.” Read more
Posts Tagged ‘semantic markup’
Andrea Huspeni of Entrepreneur.com reports, “The internet has been around for decades, but many mom-and-pop shops continue to drag their feet when it comes to creating an online presence. To help, there’s Locu, a service that allows companies to create a digital footprint through self-service tools. Four Massachusetts Institute of Technology students — working out of a lab put on by Tim Berners-Lee, the inventor of the World Wide Web — founded the site in 2011. Locu has managed to get 30,000 businesses to sign up for it service, by providing an easy-to-use dashboard for small business marketing materials. So it allows companies to update online content like menus and pricing lists. The company works on a freemium model, offering some of its basic services for free, with additional benefits costing $25 a month.” Read more
Laurie Sullivan of Media Post reports, “Marketers wondering how their optimization efforts will pay off need only look at the small chunks of hyper-relevant targeted information that emphasize a movement toward semantic data. The data comes from Google’s Knowledge Graph and semantic markup, Reva McEachern, global SEO supervisor at Resolution Media, explains. ‘Marketers need to implement as many schema as possible by leveraging semantic data,’ she said. ‘If you have reviews or images of people on your Web site, identify and code them, because it’s important to define each thing on the page. Google is trying to determine how to display those things on the cards’.” Read more
Barbara Starr of Search Engine Land recently posed the question, is Google hijacking semantic markup and structured data? She writes, “In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012. Since then, there have been further interesting developments. In this article, I am going to focus on recent developments that are search engine and/or Google specific, then take a further look back in search engine history with the assumption (for you history and strategy lovers,) that a successful strategy used once, may well be used again in similar circumstances.” Read more
Barbara Starr of SearchEngineLand reports, “Semantic markup is becoming more and more popular in conjunction with large scale SEO. Adding rich snippets to send rich signals to alert search engines as to the relevancy of your content − whatever vertical they may appear in − is not only a wise move, but an SEO best practice. Included below is an illustrative guide highlighting currently available Chrome extensions, which you can leverage to both test on-site markup as well as expose any information regarding your competitors. An example is illustrated [above], and what follows is a guide to getting the information.” Read more
GoodRelations, the web vocabulary for eCommerce, has shared specific instructions for how to describe classified ads as part of the GoodRelations Cookbook. This particular “recipe” begins, “The special challenge when exposing structured data for classified ads are the following: (1) You typically just have a headline, a body text, and incomplete contact information. (2) The exact identity of the offering party is unknown and often limited to a screen-name or just the phone number.” Read more
Barbara Starr has written an article about how retailers can benefit from Google’s Knowledge Graph. She writes, “After Google’s Metaweb acquistion, the search engines were all becoming, in baby steps, what I would call ‘answer engines.’ Typing in a query such as ‘Barack Obama birthday’ would yield an answer. I tried it again recently and the result was amazing! Placing semantic markup on your webpages makes them more findable. For shopping sites, the markup information can leveraged so users quickly identify sites that have only the relevant products they seek. Some examples of rich snippets are shown below.”
She continues, “Google is now leveraging linked data within the enterprise, which is very clear within the ‘Knowledge Graph,’ and in some fashion, they are doing so with the consumed information from rich snippets, namely retail, reviews, etc. In this case we specifically refer to the retail aspect and its associated domains/schemas. Read more
Yesterday, we announced RDFa.info, a new site devoted to helping developers add RDFa (Resource Description Framework-in-attributes) to HTML.
Building on that work, the team behind RDFa.info is announcing today the release of “PLAY,” a live RDFa editor and visualization tool. This release marks a significant step in providing tools for web developers that are easy to use, even for those unaccustomed to working with RDFa.
“Play” is an effort that serves several purposes. It is an authoring environment and markup debugger for RDFa that also serves as a teaching and education tool for Web Developers. As Alex Milowski, one of the core RDFa.info team, said, “It can be used for purposes of experimentation, documentation (e.g. crafting an example that produces certain triples), and testing. If you want to know what markup will produce what kind of properties (triples), this tool is going to be great for understanding how you should be structuring your own data.”
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