Posts Tagged ‘semantic search’

Vertical Search Works Acquires addGloo

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NEW YORK–(BUSINESS WIRE)–Vertical Search Works (VSW), the leading semantic search technology company, announced its acquisition of addGloo, a demand-side platform (DSP) focused on integrating real-time semantic analysis with real-time bidding (RTB) for online display advertising. VSW is now in a position to give advertisers a more efficient way to buy, execute and optimize their online campaigns with greater relevance and scale via real-time bidding.

 

The acquisition supports VSW’s value proposition, which utilizes patented semantic search technology, machine-learning and natural language processing methods to provide relevant content and advertising to users across display, mobile and video advertising channels. Read more

Declara Individualizes Large-Scale Learning

coggraphLearning at large-scale. That’s the work Declara is undertaking with its CognitiveGraph platform that leverages semantic search, social platforms and predictive analytics to build context-specific learning pathways for the individuals involved in mass learning efforts. Think, for example, of teachers in a country working to re-educate all its educators, or retail and manufacturing workers in parts of the world who need new skill sets because machines have taken on the work these people used to do.

Adults don’t have the luxury of just being focused on learning, so “we try to help them learn more effectively and quickly, using the CognitiveGraph as a way of knowing where to start from and how to get them to positive outcomes faster,” says co-founder and CEO Ramona Pierson. Its intelligent learning platform will determine what mentors and information exist within a closed private network or on the Web relative to supporting a user’s learning needs; what of all that will be the best fit for a particular user; and then match that learner to the best pathway to acquire the new skills. Among the technologies Declara is leveraging is Elasticsearch (which the Semantic Web Blog discussed most recently here) realtime search and analytics capabilities to turn data into insights.

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Semantic Tech’s Role in Travel in 2024

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Amy Plitt of the Daily Traveler reports, “Travel-booking website Skyscanner partnered with 56 experts, including researchers from Google and Microsoft, as well as UK consulting firm The Future Laboratory, to determine what the future of travel might look like. The company released its findings this week, and unsurprisingly, emerging technology will make traveling both easier and more intuitive. The first part of the report focuses on planning and booking trips. According to the experts surveyed, one of the biggest changes will be the development of ‘Digital Travel Buddies,’ virtual companions that will guide you through every step of the process and help you once you’re on your trip. (Think Apple’s Siri, but way better at knowing what you want before you want it.) Read more

Get a Grip on Big Data with ‘Content Intelligence’

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Jeremy Bentley of KMWorld recently wrote, “The age of the Internet has made us accustomed to having all the information we could want readily available at our fingertips – quite literally so, thanks to laptops, tablets, smartphones and other devices… Unfortunately, we rarely experience the same level of data accessibility in our workplaces, where internal information assets can be massive and hugely complex—and not at all easy to access search with the pinpoint precision that is usually required to find a very specific document or piece of content. Addressing this challenge should be high on the priorities list of any organization aiming to extract value efficiently from unstructured content. But it is proving to be no easy task.” Read more

Semantic Search and the Data Center

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Haim Koshchitzky of Sys-Con Media recently wrote, “Enterprise applications can ‘live’ in many places and their logs might be scattered and unstandardized. First generation log analysis tools made some of the log data searchable, but the onus was on the developer to know what to look for. That process could take many hours, potentially leading to unacceptable downtime for critical applications. Proprietary log formats also confuse and confound conventional keyword search. That’s why semantic search can be so helpful. It uses machine intelligence to understand the context of words, so it becomes possible for a Google user to type ‘cheap flights to Tel Aviv on February 10th’ rather than just ‘cheap flights’ and receive a listing of actual flights rather than links to airline discounters. Bing Facebook, Google and some vertical search engines include semantic technology to better understand natural language. It saves time and creates a better experience.” Read more

Google Launches schema.org Markup Support for Business Contact Info

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Yesterday, the Google Webmaster Central blog reported, “We are launching support for schema.org markup to help you specify your preferred phone numbers using structured data markup embedded on your website. Four types of phone numbers are currently supported: Customer service; Technical support; Billing support; Bill payment. For each phone number, you can also indicate if it is toll-free, suitable for the hearing-impaired, and whether the number is global or serves specific countries. Learn how to specify your national customer service numbers.” Read more

8 Things You Never Knew About Semantic SEO

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Jomer Gregorio of Business2Community recently shared an infographic with eight great facts and statistics about semantic SEO. He writes, “The search engine as we know it is radically changing. From a technical point of view, it is evolving from merely a ‘search’ engine into what can rather be called an ‘answer’ engine. This change is already happening right before our eyes and is slowly but surely being integrated into algorithms – practically changing how search will be done in the future. As a business owner or digital marketer, one must have a clear understanding of what constitutes semantic search and how it will affect the way SEO will operate in the near future. First and foremost would be an understanding of the definitions beginning with the basic workings of a traditional search engine.” Read more

LMI Named a Winner in Destination Innovation Competition

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Steven Overly of the Washington Post reports, “Four Washington area companies were crowned winners at the Northern Virginia Technology Council’s Destination Innovation event Wednesday, bringing an end to a months-long competition that pitted companies against one another in four distinct categories: social, commerce, government and security… McLean-based LMI won the government category for its OpenPolicy product, which makes it easier to sift through massive documents.” Read more

The Rise of the Virtual Personal Assistant

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Gadjo Cardenas Sevilla of the Calgary Herald recently wrote, “Apple’s Siri intelligent personal assistant has been around for nearly four years and standard on iOS devices for three years. The peppy and often humorous artificial intelligence has evolved in terms of features and the number of services it can access. Siri is also getting some stiff competition from Google Now, which along with answering user-initiated queries like Siri, it also passively delivers information to the user by way of visual flash cards… Named after a character in Microsoft’s popular Halo video game franchise, the Cortana personal assistant is expected to come to Windows Phone devices, Xbox and possibly tablets in April… A recent leak with details and screenshots of BlackBerrys upcoming BB 10.3 operating system, reveals that the company formerly known as RIM has been working on an Intelligent Assistant feature to rival Siri and Google Now.” Read more

Yelp Partners with YP.com for Richer Listings

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Brafton.com recently wrote, “Google, Bing and other search engines are determined to provide users with as much information as possible, even before they’ve left SERPs. But the data has to come from somewhere, and sometimes, crawlers have to look all over the web for the right information. That’s why some companies are forming strategic partnerships to create rich search results for better user experience. For example, Brafton reported on Yelp and Yahoo’s relationship, in which the business review site will provide the search engine with company information, reviews and maps. With this data freely given, rather than scraped from unwitting sites, Yahoo may be able to avoid some of the criticisms Google recently faced. Digital marketer Dan Barker made a name for himself earlier this year when he tweeted at Matt Cutts to point out Google was siphoning information from other pages for its info cards, contrary to the advice Cutts has given.” Read more

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