Posts Tagged ‘SemTech’
When you hear Media Mixer, you might be thinking of a visual artist who works with different materials to create his or her works, or perhaps someone involved in audio production. You may not immediately think of the semantic web, Linked Data, or their role in making it easy to reuse and manage the copyrights for online media fragments.
Time to rethink your definition. The Media Mixer project is indeed about making the Web of Media a reality with the help of media fragment detection and semantic annotation, in conjunction with copyright management that is integrated into the Web fabric, using Linked Data principles and reasoning based on a Copyright Ontology. At the Semantic Technology & Business Conference in NYC earlier this month, Roberto Garcia Associate, Professor at Universitat de Lleida and principal investigator at MediaMixer, discussed the EU-funded effort to create, repurpose and reuse media fragments across borders on the Web, and its goal of making media more valuable for its owners such as video producers, hosters and redistributors, and more useful for consumers.
The story below features an interview with Sam Vasisht, CMO of Veveo, who is speaking next week at the Semantic Technology And Business Conference in NYC. You can save $200 when you register for the event before October 2.
A recent focus group report from Veveo, whose semantic technology powers conversational interfaces that enable search on connected devices from TVs to tablets and smart phones to set-top boxes, reveals that three out of four participants are dissatisfied with their existing pay-TV content discovery experience. Reasons include that they are unable to search using keywords; they don’t know how to spell what they were looking for or remember the name of the show they want when entering search terms; it takes too long to scroll through the electronic programming guide; and they don’t see any recommendations that seemed relevant to them.
In an online survey the vendor conducted, it also found that, when users were asked if they would like to use voice or if they’d use if they had it to find content, more than 60 percent said yes, according to CMO Sam Vasisht. “People think there has to be a better way,” he says. “The level of interest and the sense of urgency that companies have about making voice-enabled feature a part of TV is becoming very strong. But just voice commands won’t get you there. You need something above and beyond.”
There have been a slate of chief data officer appointments of late. It’s been particularly noticeable in the marketing space. Marketing communications firm Ogilvy & Mather, for example, in August made Todd Cullen its global chief data officer to push data-driven marketing to the next level, and a short while later marketing services provider Mindshare put Bob Ivins in the first CDO slot, reporting directly to its CEO, “to harness and act on consumer insights in real-time.”
But the trend extends beyond that arena. According to The Big Data Executive Survey 2013: The State of Big Data in the Large Corporate World, released this month by NewVantage Partners, it’s becoming commonplace for large corporations to define or consider new roles, such as establishing a chief data officer. Forty-eight percent of respondents to its survey said they have established or are considering that, and are implementing new processes and organizational structures to ensure successful business adoption.
Cast your vote yet for The Booksmash Challenge? If not, you’ve got a chance to pull the lever for semantic technology for the contest, which is sponsored by HarperCollins and asks developers to create proof-of-concept apps using its OpenBook API that includes full access to select authors’ work.
Entered in the challenge is the KEeReader, a browser-based e-reading platform that brings the ability to identify concepts, entities and relationships within content and allow users to interact with it. Its chief architect is Eric Freese, who gave audiences at this past spring’s SemTech conference in San Francisco a first look at the platform, and who will be providing attendees at the upcoming Semantic Technology & Business Conference in NYC the latest insights on its place in the evolving world of knowledge enhanced e-reading. KEeReader adds a semantic angle to its book discovery one, opening the door to a vastly richer experience, says Freese.
“The two main goals of this are first to bring e-books into being first- class citizens on the web,” he says, benefitting from search engine optimization techniques for discovery, subscription to open Web standards to leverage the world of web resources like Wiktionary, and even analytics about book use for publishers to use in their business strategies. “The second goal is to unlock knowledge contained within the book.”
A global media organization that provides fixed-line internet IP TV to some 10 million customers had a new business initiative that was going to require it to gain some insight into its client base. After some 15 years in business, though, it’s not surprising to learn that that information exists – and re-exists in many different forms – across many legacy applications, and trying to map those customers’ old purchase relationships to a new product catalog as part of a new payment and sales platform could have been just the thing to slow down the company.
Does that situation sound familiar? If your company’s been in business for some length of time, the answer probably is a resounding yes. Like this media business, you may well be in a market with plenty of competitive threats, meaning that unless you constantly innovate, your bread and butter is threatened. And so, you too, probably always are turning to your IT infrastructure team with new requirements.
“And it can be hard for them to build what they need to deliver,” says Carl Bray, product manager at Ontology Systems.
The initial program has been announced for the next Semantic Technology & Business Conference in New York. The conference will take place October 2-3, 2013 at the New Yorker Hotel. This marks the second time this conference series has been to the Big Apple.
Eric Franzon, Conference Series Chair, said, “We are very excited about this conference. In addition to an already great program, we will be announcing other sessions, including must-see keynotes, in coming weeks, so we are excited for a very strong program full of solid learning and networking opportunities.”
Attendees will have the opportunity to explore semantic technologies in practice and to learn from the expert practitioners and business leaders who have already found value in semantic applications.
- Check out the program.
- Register today for discounted rates.
- Sponsorship opportunities are available.
Almost as soon as we announced the dates for our New York and European Semantic Technology & Business Conferences, we began hearing from members of the community that they would prefer to have more space between the two events.
We heard you and we have taken action! We are moving the Semantic Technology & Business Conference – Europe, to February of 2014, and the event will still take place in Berlin. We are finalizing details with the conference venue and will have more specifics to announce soon.
Those who have already registered, submitted speaking proposals, or signed up for sponsorship of the European event will receive separate communications specific to those discussions next week, and we will look forward to seeing you in New York October 2-3, 2013 and Berlin early next year!
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