There’s more than one way to get a taxonomy. A company can go out and buy one for its industry, for instance, but the risk is that the terms may not relate to how it talks about content in its own organization, and the hierarchy may not be the right fit either. That sets up two potential outcomes, says Chris Riley, VP of marketing at Pingar: You wind up having to customize it, or with users who just ignore it.
It’s possible to build one, but that’s a big job and a costly one, too – especially for many enterprises, where there hasn’t traditionally been a focus on structuring content and so the skills to do it aren’t necessarily there. While industries like publishing, oil and gas, life sciences, and pharma have that bent, many other verticals do not. In fact, Riley notes, they may realize they have a content organization problem, but not that what they’d benefit from to address it even goes by the name ‘taxonomy.’
Pingar’s looking to help out those enterprises that want to bring organization to their content, whether or not they’re familiar with the concept of a taxonomy. It just launched its automated Taxonomy Generator Service that uses an organization’s own content to build a taxonomy that mirrors its own way of talking about things and its understanding of relationships between child and parent terms.