Samsung Galaxy S4 or Apple iPhone 5? Many users are contemplating which smartphone upgrade is the right one for them. PolyVista, a BI text analytics tool that specializes in finding insights and sentiment in text-based data like online reviews, social media, blogs and surveys, wants to help out. It just published the results it gleaned from its PolyVista Zoom review analysis technology, which looked at online review text and analyzed each topic for positive and negative sentiment.
While both garnered more positive than negative commentary on social media, it concludes that the Galaxy S4 got a slight — 8 percent — edge over the iPhone 5.
That’s something both Apple and Samsung would like to know, too. And providing insights like that “from either structured or unstructured data to a business-person with a minimal amount of work by them” is what the company is aiming for, says Shahbaz Anwar, PolyVista CEO. Its value proposition, he says, is bringing text analytics via the cloud to companies that can’t afford to make the investments in expertise, talent software and infrastructure to do it in-house, particularly in verticals such as high-tech and services.