Posts Tagged ‘Social Media Analysis’

SNAP To It: Dell Proposes Way Of Seeing Returns On Social Media Investments

shreeAre you seeing a return on your investment in social media? When the question about whether such returns exist was put to the audience at the recent Sentiment Analytics Symposium by Shree Dandekar, Dell Software’s chief strategist and senior director of BI and analytics, only a few hands went up. But Dandekar explained that it’s more possible to realize returns than many people may believe.

Dell’s Social Net Advocacy Pulse, or SNAP, tool and program is designed to help drive those returns. “Social ROI is not a myth but a reality,” Dandekar said. “It starts with a social media strategy and text analytics is a crucial underpinning of that journey,” which takes a company from social media listening and monitoring, to capturing and aggregating data from that, to engaging on and deriving insights from social media, to bringing that information into context with enterprise data for better lead- and opportunities-tracking. Dell is an in-house user of SNAP, bringing in 25,000 to 30,000 conversations a day for dell, he noted, and it runs a Social Media Command Center for facilitating listening to those conversations.  (It also helps customers implement their own Command Centers.)

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Bring On The Marketing Experts In Social Analytics

priusLast week The Semantic Web Blog reported on hoped-for improvements in the sentiment and text analytics space, a topic of discussion at this month’s Sentiment Analytics Symposium, including making the tools and data more accessible to business users – at least to those working outside of the market research sector. Within that space, experts continue to bring value.

Speakers at the event provided examples of how expertise at social analytics matters in the marketing realm, including David Rabjohns, CEO of MotiveQuest, which offers an online anthropology approach to helping brands identify the social “tribes” who may be targets for their products or services, given an understanding of what it is those tribes are most passionate about and a way that the brand can connect with those passions.

Take the case of the company’s work with Toyota on its Prius hybrid car: Rabjohns said that MotiveQuest’s online social research for the company revealed that Toyota would be mistaken to think it was selling a car and talking to users about saving money on gas.

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Report from Day 4 at ISWC

Juan Sequeda photo[Editor’s Note: This week, Juan Sequeda is reporting in from the International Semantic Web Conference in Bonn, Germany. See his other reports here:
Day 1 | Day 2 | Day 3 | Day 4 | Day 5 ]

Day 4 of ISWC 2011 was the second full day of the conference and started out with a keynote from Frank van Harmelen, titled “10 Years of Semantic Web: does it work in theory?”  There were several sessions on RDF Querying of Multiple SourcesRDF Data AnalysisFormal Ontology & PatternsKnowledge Representation SemanticsWeb of DataMANCHustifications and Provenance, the In Use track on Environmental data, the Semantic Web Challenge and a very exciting Deathmatch panel.

The main question addressed in the keynote was if a decade of Semantic Web work has helped to discover any Computer Science laws? Frank stated that what has been built in the past 10 years can be characterized in 3 parts:
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