Posts Tagged ‘social media data’

Big Data Review: What The Surveys Say

bd2Big Data has been getting its fair share of commentary over the last couple months. Surveys from multiple sources have commented on trends and expectations. The Semantic Web Blog provides some highlights here:

  • From Accenture Anayltics’s new Big Success With Big Data report: There remain some gaps in what constitutes Big Data for respondents to its survey: Just 43 percent, for instance, classify unstructured data as part of the package. That option included open text, video and voice. Those are gaps that could be filled leveraging technologies such as machine learning, speech recognition and natural language understanding, but they won’t be unless executives make these sources a focus of Big Data initiatives to start with.
  • From Teradata’s new survey on Big Data Analytics in the UK, France and Germany: Close to 50 percent of respondents in the latter two countries are using three or more data types (from sources ranging from social media, to video, to web blogs, to call center notes, to audio files and the Internet of Things) in their efforts, compared to just 20 percent in the UK.  A much higher percentage of UK businesses (51 percent) are currently using just a single type of new data, such as video data, compared with France and Germany, where only 21 percent are limiting themselves to one type of new data, it notes. Forty-four percent of execs in Germany and 35 percent in France point social media as the source of the new data. About one-third of respondents in each of those countries are investigating video, as well.

Read more

Make the Most of Social Media with Latent Semantic Analysis

mashable

Nathan Robertson of Business2Community recently wrote, “Now that business owners are starting to take social media seriously, they are finding that understanding the information that is coming to them at lightning speed has a way of getting away from them before they can make any sense of it. This new form of big data means the creation of a new way of aggregating and breaking down data so businesses can understand what consumers and potential consumers are saying about them, who is buying from them, who isn’t—and why not.” Read more

InTTENSITY Successfully Completes Social Media Pilot Program for U.S. State Department

Inttensity

Catonsville, MD (PRWEB) September 30, 2013 — InTTENSITY Corporation, a leading social media analytic and measurement company was awarded a Federal contract with the US State Department. InTTENSITY used its flagship software product, Social Media Command Center®, as part of a pilot project to demonstrate how the State Department can utilize Social Media to better discern sentiment within populations around the globe.

On Sept. 30, 2013, the pilot was completed with glowing results – on time and on budget. The project demonstrated the value of Social Media as a measurement tool. Read more

The Convergence of Marketing and IT

Chris Perry of Forbes recently posed the question, are CMOs the new CIOs? He writes, “Oracle announced yesterday that they’re buying social conversation platform Vitrue, according to TechCrunch to the tune of $300 million.  Following Salesforce’s acquisition of Radian6 and Adobe’s purchase of Context Optional parent Efficient Frontier, the demand for people-driven marketing enabled by technology shows no signs of slowing down. While hot, this market will continue to see its fair share of hot air too. Analysts, consultants and agencies all have a vital role to help leaders make sense of platform options as well as implementation required to make social an embedded element of business.” Read more

Start Up Treum Makes Sense of Social Media Data

Andy Tebay of The Next Web recently reported on Treum, a Korean company that is cutting through the noise to find value from social media data. Tebay writes, “A major challenge, when trying to do market research or analyze social media trends, is the massive amount of information you have to sort through. Korean startup Treum is a social intelligence company which specializes in providing high-profile companies with solutions for analyzing various elements of social media. This information can then be used to improve marketing, customer relations and more.” Read more