Dachis Group has released a social business index that companies can use to measure their social media marketing against their competitor’s. According to the article, “The Social Business Index hopes to bring mounds of big data into a consumable format by helping enterprise corporations gain a holistic view of how they rank in social business. The challenge with social media is that it’s still in the infancy stage (albeit, quickly growing from a walk to a slow jog); from software solutions to the fire hose of activity – there’s just not a simplistic way to understand it all. The Social Business Index (SBI) hopes to help alleviate this concern.” Read more