Posts Tagged ‘social media monitoring’

Cruxly Analytics Technology Drives Actions From Intents

Image courtesy: Flickr/ M4D GROUP

Image courtesy: Flickr/ M4D GROUP

What are your customers – or potential clients – saying or asking online, often in short texts and streaming posts, or in emails about your products, services, or their own particular interests or desires? If you can understand their actionable intents in realtime, then you have a good shot at responding swiftly and appropriately to those expressed intents, requests, or queries. That could add up to new sales, new customers, and better marketing and product management.

Startup Cruxly, which is presenting at this week’s Sentiment Analysis Symposium in NYC, believes it’s taking the oft-touted concept of social media monitoring in a new direction with its platform that applies natural language processing techniques for intent detection in realtime. “The idea is to be actionable,” says CEO Aloke Guha. “If it’s not actionable, at most [monitoring] is a nice-to-have [capability].”

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Lijit Networks Acquired by Federated Media

Five months after raising $10 million in fifth round funding, Lijit Networks has been acquired by blog network Federated Media for an undisclosed amount. According to the article, “The Boulder, CO-based search tools provider will keep its name and headquarters. Lijit CEO Todd Vernon will become EVP of Technology and Lijit COO Walter Knapp will become SVP of Platform Revenue at Federated Media Publishing and will report directly to FM’s CEO, Deanna Brown. The deal comes a year after FM has been quiet on the acquisition front, in comparison to 2010, when it bought three companies—gourmand-focused blog aggregator FoodBuzz, parenting portal BigTent and semantic search technology from TextDigger—in quick succession.” Read more