Brittany Darwell of our sister publication, Inside Facebook, recently reported that Guardian.co.uk attributed 30% of its referral traffic in February to The Guardian‘s social reader app on Facebook’s Open Graph. Darwell reports, “That’s up from 2 percent only six months ago. The change is largely the result of a Facebook canvas application that lets users read Guardian stories and share them automatically via Ticker, Timeline and News Feed. This is yet another example of Open Graph driving significant traffic to third-party apps and websites. For a few days in February, Facebook even surpassed Google in referral percentage to the Guardian, though it hasn’t maintained the lead.” Read more
Posts Tagged ‘social media semantics’
There’s a new version of Bottlenose – Beta 2 is up and about today. The service for driving real-time understanding and surfacing of personally relevant content from your social streams, launched back in December (see story here).
One of the things most apparent to existing users of Nova Spivack’s new service is the refreshed look, with a three-pane layout so that you can see your folders, your stream, and Sonar in a single view at the same time. Viewing Sonar – which gives you the ability to visually wade through a stream in real-time from trending topic to trending topic and to drill into conversations with a click – in the larger context is more convenient and helpful.
The update, according to Bottlenose, also improves authoring and sharing. You can post messages to your networks right from the service, and now at any length with its auto-shortening capabilities for Twittering. Bottlenose also reports that it’s improved auto-tagging for posts.
Other embellishments include the addition of rich embedded previews into messages so that you can view photos, videos and web previews as you read. There also are improved user profiles that include individuals’ influence and follower stats. The service also is letting in more users, starting today.
For more details, read the blog posting here.
A new article reports that Opera software is pushing further into mobile advertising by “acquiring a pair of mobile ad networks: U.S.-based Mobile Theory and 4th Screen Advertising in the U.K. for $10 million total. The deals follow two years after Opera, best known for its Web browsers, bought mobile ad network AdMarvel. While AdMarvel caters mainly to publishers and developers, Opera CEO Lars Boilesen said the acquisitions of two mobile demand-side platforms would be complementary. ‘Opera is uniquely positioned to deliver end-to-end mobile advertising solutions to brands, agencies, publishers and mobile operators across the globe,’ he stated. Read more
Karen Hanna recently informed business analysts about a few things they should know about Facebook Timeline. Hanna writes, “The “old” Facebook profile shows a user’s posts in order from new to old, and information such as photos and videos are organized in a tabular fashion. Timeline is a broader, more visual view of each user, where updates may be highlighted for their importance. Users may also “fill in the blanks” to include significant past events. Users can potentially provide a lot more content, something that is of interest to advertisers and businesses.” Read more
Is it time to disrupt the hospitality survey services industry? TrustYou thinks so. Today it’s launching its ReviewAnalyst Survey, a free guest satisfaction tool that hotels and hotel chains can use to integrate information from visitor surveys with information in social media reviews, and potentially bolster their reputation among consumers as a result.
TrustYou already monitors social sentiment across the web in online reviews, posts, and comments for the hotel, travel, and restaurant sectors.“Our key advantage is that we are the only ones in the space, I think, who tackled the key fundamentals of how can we scale this in as many languages as we want to,” says CEO Ben Jost. “That’s very interesting for the hospitality industry, because it’s very international. We currently have 12 languages and today, if we have enough content, we can add a new language each day if we want to.
And we can learn the key concepts for a new vertical every three to four weeks.”
So, how many things have you liked today? Chances are that somewhere in the last 24 hours you’ve given a thumbs-up to a news article you came across on a friend’s Facebook post, a movie on Netflix, or a beer garden on Foursquare.
An application in beta from Cascaad, dubbed CircleMe, hopes to be the single source for hosting and managing all your likes. “Typically you leave those traces all over the web but they aren’t leveraged,” says Erik Lumer, Cascaad founder and executive chairman. “It’s in your profile somewhere but you’re not getting much out of it.” Lumer says Cascaad is betting there’s value to help users manage the activity on their likes in one place, so that they can get more out of them such as more easily tracking new things underway that are connected to what they already like, or get recommendations from others with similar interests. And to do it with greater permanence, so to speak. As Lumer points out, you can potentially discover a new book on Facebook that one of your friends liked, but “two hours later it’s gone. There are hundreds of messages on top of it. There’s not a clean way to leverage that effectively, so in that sense I think we are very complementary” to Facebook likes.
Dan Verhaeghe recently gave a less than glowing review to Google+’s social media aggregation feature, Sparks: “While Techvibes’ Knowlton Thomas reported that Google + reached 10 million users in 16 days, let’s not jump the gun and call Google’s latest foray into social media a smashing success yet. I wasn’t impressed by Google Sparks, a feature released in Google+, which shows results based on keywords that you search, but the depth of the results are terrible, and not remotely comparable to Google News. Matthew Ingram, beat writer at Gigaom says that one part of the future of media certainly is aggregation, but realistically, it’s already here and has been for quite some time.” Read more
A new Dublin-based start-up called B-Sm@rk promises a semantic tagging tool that allows people “to register instantly how they feel about and react to a product, event, web content or brand.” According to the article, “The company claims its first product MySmark is five times more effective than the now-familiar ‘Like’ button on sites such as Facebook because it makes the user’s interaction with the content more personal and accurate. MySmark is a coloured, personalised smart wheel that allows people to leave one-click smarks, or ‘smart marks’, on a website, in an app or on a social network page. People can calibrate their feedback, leaving up to 32 different tags based on their emotions and moods.” Read more