According to Tineka Smith of CBR Online, “New research links public sentiment on social media channels with the valuation of individual stocks. The study by Colt Technology services interviewed over 350 UK financial professionals. Over 60% said that public opinion on social media sites played a role in stock prices. While only 7% said that social media was a leading factor, 45% said it definitely had a role to play. Hedge funds and proprietary trading houses are now able to scan social media data and analyse messages into a range of public mood states. An algorithmic or trading strategy is then used to placed trade orders, giving them an edge over competitors who use traditional forms of data.” Read more