Ontology Systems, the semantic search company for structured enterprise application data, announce Vodacom SA , the leading South African mobile service provider, has deployed Ontology to enhance their service assurance operations.

Ontology provides Vodacom with a comprehensive Service Assurance solution for Change Management and Fault Management operations. The solution provides a correlated view of Vodacom’s transport network (SDH and MPLS) topology in relation to Vodacom’s RAN network and Vodacom Business information in Siebel CRM that: Read more

Waqar Hasan, who in a past life was vp for data platforms at Yahoo, hasn’t lost his fascination with the power a business can gain when it knows what to do with its data – make that its Big Data. Now CEO of InsightsOne, Hasan and his company are focused on making predictive analytics accessible to the general B2C marketing organization via the cloud.

Among its early customers is online review site Angie’s List, which in mid-January selected the cloud-based predictive analytics solution to deliver a 1-to-1 consumer marketing experience to its members.

“We’re targeting B2C marketers to increase the relevance and profitability of their consumer interactions, by applying micro-segmentation on Big Data to extract all sorts of signals from the data and turn it to a more powerful predictor for the future – who will buy what and who is likely to churn,” Hasan says.

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When Don Thorson and Charlie Constantini looked at the social graph – some 1 billlion connected people all sharing information at an incredibly fast pace – they saw a problem, and an opportunity. Data extraction wasn’t playing as big a role in the picture as it could, so the possibility that all those connected users out there could actually be gaining knowledge proportional to the size of the social network wasn’t being realized. How to return more value to end users? Thorson, whose career has spanned the video game, computer, Internet and communications industries and companies including Atari, Apple, Netscape, and Ribbit, says there had to be a way to “unlock what the world thinks about everything with the optimistic view that all of us are smarter than any of us.”

So was Swipp born. The startup – co-founded by CEO Thorson, Chief Swipp officer Constantini, and CTO Ramani “Nara” Narayan (both also Ribbit veterans) – and its new social intelligence platform launched yesterday. Its aim is to extract the wisdom of the crowd in a global, aggregated way with a solid data structure foundation as its starting point. Swipp’s effort to merge the worlds of social tools and knowledge tools is based on organizing data around terms or topics in what Thorson calls a “pure data” approach – not an interpreted or extracted one – allowing for data to be aggregated, displayed, and archived around a specific person, place, or thing.

So, when a consumer “swipps” – enters a topic via the web or a mobile device, adds a comment about it, and scores it so that their rating becomes part of the Swipp Index (its stock index of social intelligence) – he or she gets what Constantini calls a “one-two punch of what the world is saying and the truth.” That is, you get to see what people are saying socially about that exact topic, and the Index, which is the combined social data for each topic that can be sorted by geography, time, gender, and age. For the reference knowledge and the context behind millions of topics, Swipp leverages Freebase and its entity graph of people, places and things.

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Courtesy: Flickr/LadyDragonflyCC <3

Yesterday we began our look back at the year in semantic technology here. Today we continue with more expert commentary on the year in review:

Ivan Herman, W3C Semantic Web Activity Lead:

I would mention two things (among many, of course).

•  Schema.org had an important effect on semantic technologies. Of course, it is controversial (role of one major vocabulary and its relations to others, the community discussions on the syntax, etc.), but I would rather concentrate on the positive aspects. A few years ago the topic of discussion was whether having ‘structured data’, as it is referred to (I would simply say having RDF in some syntax or other), as part of a Web page makes sense or not. There were fairly passionate discussions about this and many were convinced that doing that would not make any sense, there is no use case for it, authors would not use it and could not deal with it, etc. Well, this discussion is over. Structured data in Web sites is here to stay, it is important, and has become part of the Web landscape. Schema.org’s contribution in this respect is very important; the discussions and disagreements I referred to are minor and transient compared to the success. And 2012 was the year when this issue was finally closed.
•  On a very different aspect (and motivated by my own personal interest) I see exciting moves in the library and the digital publishing world. Many libraries recognize the power of linked data as adopted by libraries, of the value of standard cataloging techniques well adapted to linked data, of the role of metadata, in the form of linked data, adopted by journals and soon by electronic books… All these will have a profound influence bringing a huge amount of very valuable data onto the Web of Data, linking to sources of accumulated human knowledge. I have witnessed different aspects of this evolution coming to the fore in 2012, and I think this will become very important in the years to come.

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Structured data makes the Web go around. Search engines love it when webmasters mark up page content. Google’s rich snippets, for instance, leverages sites’ use of microdata (preferred format), or RDFa or microformats: It makes it possible to highlight in a few lines specific types of content in search results, to give users some insight about what’s on the page and its relationship to their queries – prep time for a recipe, for instance.

Plenty of web sites generated from structured data haven’t added HTML markup to their pages, though, so they aren’t getting the benefits that come with search engines understanding the information on those web pages.

Maybe that will change, now that Google has introduced Data Highlighter, an easy way to tell its search engine about the structured data behind their web pages. A video posted by Google product management director Jack Menzel gives the snapshot: “Data Highlighter is a point- and-click tool that allows any webmaster to show Google the patterns of structured data on their pages without modifying the pages themselves,” he says.

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Dow Jones & Company’s Factiva information service has long been distinguished by the semantic tools it applies to its content to surface relevant search information. Last week the company announced what it says is one of the most significant investments it’s made in the Factiva product suite, licensing new search technology from MarkLogic Corp.

The arrangement is positioned as providing standardized search technology across the Dow Jones digital network, including Factiva, WSJ.com and Dow Jones Financial Services products. To be specific, the investment in one underlying search technology that will be used by the company’s multiple businesses and products means that, “one powerful, unified search platform will service the search needs of our consumer and enterprise customers around the world,” says Georgene Huang, head of Factiva. “Any improvements or customizations we build atop this infrastructure will be scalable and efficiently accessible to all.” That will allow better and easier synergies between the development, products and the content, she says.

The new search technology, Huang says, complements its continuing investment in Factiva’s core metadata and taxonomy strengths in many ways.

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“The idea of the Big S Semantic Web seems to have fallen off by the wayside in publishing as people are just trying to structure their data,” says Barbara McGlamery, taxonomist at Martha Stewart Living Omnimedia.

McGlamery, who will be presenting a case study comparing her experiences in two publishing houses that took opposite approaches to the semantic web at the SemTech conference in NYC this month, says that the path most publishers are on now “hardly seems like the same beast” as the one she formerly knew. A few years back, the focus was on RDF, OWL, full-blown ontologies and inferencing engines, whereas today “it’s schema.org and we’re using microdata, not even RDFa.”

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Google has released the structured data testing tool, a new and renamed version of its rich snippet testing tool. According to a blog by Yong Zhu, on behalf of the rich snippets testing tool team, improvements include:

• How rich snippets are displayed in the testing tool to better match how they appear in search results;
• A new visual design to make it clearer what structured data it can extract from the page, and how that may be shown in search results;
• And the availability of the tool in languages other than English (French, Spanish, Arabic, for example) to help webmasters from around the world build structured-data-enabled websites.

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Just as reports are coming in that venture-backed companies based in Europe recently have raised more money but in a fewer number of deals, word comes from the team at Amsterdam-based Silk that its latest seed round has brought in an additional $1.6 million.

According to new analysis from Dow Jones VentureSource, VC-backed companies based in Europe raised EUR 1.3 billion through 273 venture capital deals during the second quarter of 2012. That marked a 14 percent increase in capital raised but a 20 percent decline in deals from the same period last year, it said. Additionally, second-round deals accounted for 19 percent of deal flow and 18 percent of capital invested, down from 25 percent and 28 percent, respectively, in the year-ago period, it said.

Silk in May 2011 completed a $475,000 funding round led by Atomico, the venture capital firm headed up by Skype co-founder Niklas Zennström.

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Last week The Semantic Web Blog covered the launch of the SindiceTech Assisted SPARQL Editor as an open source project, noting that SparQLed also is part of SindiceTech’s commercial suite for large enterprises building private linked data clouds. This week, we’ll dive a little deeper into SindiceTech and its progress since the founders of the Sindice web of data search engine turned their attention to focusing on the commercial application of its technology as a real-time semantic warehousing infrastructure, which leverages cloud computing for integrating and normalizing the massive amounts of data the enterprise must deal with.

As SindiceTech founder and CEO Giovanni Tummarello explains, companies actually approached his team to help them make a reality of their visions to use RDF and SPARQL, as the best knowledge representation and querying technologies available, by providing the missing scalability and stability. Sindice.com was evidence that the technology the team had developed could answer these enterprises’ needs; currently there are about 700 million semantically marked-up web pages indexed in the Sindice.com search engine, with a live updated index of some 80 billion triples daily. Its database is over 5 terabytes.

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