Dow Jones & Company’s Factiva information service has long been distinguished by the semantic tools it applies to its content to surface relevant search information. Last week the company announced what it says is one of the most significant investments it’s made in the Factiva product suite, licensing new search technology from MarkLogic Corp.
The arrangement is positioned as providing standardized search technology across the Dow Jones digital network, including Factiva, WSJ.com and Dow Jones Financial Services products. To be specific, the investment in one underlying search technology that will be used by the company’s multiple businesses and products means that, “one powerful, unified search platform will service the search needs of our consumer and enterprise customers around the world,” says Georgene Huang, head of Factiva. “Any improvements or customizations we build atop this infrastructure will be scalable and efficiently accessible to all.” That will allow better and easier synergies between the development, products and the content, she says.
The new search technology, Huang says, complements its continuing investment in Factiva’s core metadata and taxonomy strengths in many ways.