Alta Plana Corp.’s Seth Grimes last week pinpointed text analytics market demand as closing in on the $1 billion mark globally, with growth in particular among apps that use NLP to derive business insight (from facts to relationships to sentiment) via social networks, online media, and/or surveys. Among such applications are Clarabridge’s Enterprise and Professional sentiment and text analytics software, which now include features such as embedded connections to some major social media monitoring sources with today’s release of its Tower version 4.5 edition.
On the social media source front, Clarabridge says that users now can directly access data pulled from Lithium, NM Incite Buzzmetrics and Radian6 without leaving its interface, for faster access to conversations and insights. Its new Voice of the Customer (VOC) source framework accomplishes this and is designed to easily adapt to additional sources in the future, as well. Companies could previously add this data to their Clarabridge solutions but not seamlessly, as they can for accommodating social media data from sources like Twitter and Facebook.
Among companies that are looking to create a multichannel Voice-of-the-Customer solution, as Clarabridge brands it, “the majority are using multiple listening platforms today, including Lithium for forums, Bazaarvoice for ratings and reviews, a wide variety of EFM platforms, and social media aggregators like Radian6 and/or Nielsen Buzzmetrics,” CEO Sid Banerjee told the Semantic Web Blog in an email conversation. In addition, companies also often integrate CRM data, email, live chat, and even news data, he says, so they need a single platform to integrate, commonly categorize and quantify sentiment across these sources.
“If you use multiple tools, you get different outputs, and you can’t compare the insights in an apples-to-apples manner,” he says. “Point solutions also don’t easily deploy across an enterprise.”
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