The Mindset Index - semanticweb.com http://semanticweb.com The Voice of Semantic Web Business Copyright 2013 Thu, 23 May 2013 14:12:15 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Twelvefold Media Releases the Mindset Index Twelvefold Media (previously BuzzLogic) today introduced the Mindset Index, a tool “to help brands better understand the intent and motivation of their target audiences. The Mindset Index analyzes the top 12 motivations that drive consumer action, in relation to a brand, product or topic. These include: Information Seeker, Review Seeker, Expert Advice Seeker, Looking to Shop, Deal Seeker, Affinity For, Excitement, Enthusiast, Early Adopter, Trend Follower, Planner/Planning For, and Activity Taker. The results deliver to advertisers a clear understanding of what is motivating a target audience, and how this compares to competitors and online averages. By understanding mindset, advertisers are able to define and execute media strategies that leverage an increased understanding of what drives their consumers.” continued…

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]]> Angela Guess http://semanticweb.com/twelvefold-media-releases-the-mindset-index_b26153#disqus_thread http://semanticweb.com/twelvefold-media-releases-the-mindset-index_b26153 http://semanticweb.com/?p=26153 Tue, 24 Jan 2012 14:30:15 +0000