Nara is officially on its way from being solely a consumer-lifestyle brand – with its neural networking technology helping users find dining and hotel experiences that match their tastes – to also being the power behind other companies’ recommendation and curation offerings. This summer it made a deal with Singapore Communications’ Singtel Digital Life Division to use its technology to help their users hone in on personalized eating options, and today that online food and dining guide, HungryGoWhereMalysia, goes live.
But Singtel won’t be the only outside party to plug into Nara’s backbone, as the company today also is announcing that it is licensing its capabilities to other parties interested in leveraging them. “An enterprise can plug into our neural network in the cloud through our API,” says CEO Tom Copeman, accessing its smarts for analyzing and then personalizing tons of data from anywhere on the web, tailored to the type of service they’d like to offer.
HungryGoWhereMalaysia, for example, is much like Nara for personalized restaurant discovery here in the states, except culturally branded to their markets; local consumers will get tailored list of dining recommendations from over 35,000 restaurants throughout the country, and as the service gets to know them better, suggestions will be more finely honed to match their Digital DNA profiles. “We believe we’re the first in computer science to receive third-party data from outside sources through our API into our neural network, to make the calculations and comparisons, and send back down a more organized, personalized and targeted selections based on individual preferences.”