Semantic Search for Travel Will be the Standard by 2020

Carsten Kraus, CEO of FACT-Finder reports, “Technology continues to push the travel, tourism and hospitality industry forward and make it more dynamic than ever before. But the next phase is where it gets REALLY exciting… In the UK alone, 78% of people still search via their desktop, but a growing number now also search via their mobile and tablet devices (13% and 9% respectively). But we are beginning to see some frustration among those who search for their holidays online, because search engine technology cannot match up to the imagination and sophistication of the human mind.” Read more


Eric Franzon
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