Posts Tagged ‘Toyota’

Bring On The Marketing Experts In Social Analytics

priusLast week The Semantic Web Blog reported on hoped-for improvements in the sentiment and text analytics space, a topic of discussion at this month’s Sentiment Analytics Symposium, including making the tools and data more accessible to business users – at least to those working outside of the market research sector. Within that space, experts continue to bring value.

Speakers at the event provided examples of how expertise at social analytics matters in the marketing realm, including David Rabjohns, CEO of MotiveQuest, which offers an online anthropology approach to helping brands identify the social “tribes” who may be targets for their products or services, given an understanding of what it is those tribes are most passionate about and a way that the brand can connect with those passions.

Take the case of the company’s work with Toyota on its Prius hybrid car: Rabjohns said that MotiveQuest’s online social research for the company revealed that Toyota would be mistaken to think it was selling a car and talking to users about saving money on gas.

Read more

Robot Astronaut ‘Kirobo’ Ready for Launch to International Space Station

Santa Clara, CA July 24, 2013 — The Research Center for Advanced Science and Technology, the University of Tokyo, Toyota Motor Corp., Dentsu Inc. and Robot Garage have announced that under the auspice of Japan Aerospace Exploration Agency (JAXA), that they developed a robot astronaut called Kirobo who would travel to and stay at the International Space Station (ISS).

Kirobo is expected to be loaded onto the supply ship “Kounotori” #4 bound for ISS via an H-2B #4 rocket that is scheduled to be launched on August 4th, 2013.  Read more

The Semantic Web: Win-Win Solution for the Toyota Mess? – Huffington Post (blog)

The Semantic Web: Win-Win Solution for the Toyota Mess?
Huffington Post (blog)
For most, the Semantic Web (or, as some call it, Web 3.0), remains a future vision whose uses and value are still questionable. Instead, I suggest we should