trust

Tnooz recently interviewed TrustYou CEO Benjamin Jost about the future of travel search. Jost discussed meta-reviews, “a summary of a hotel’s reputation derived from semantic analysis of reviews across the world. Jost elaborates, “Meta-Reviews are a trusted summary of relevant reviews worldwide, showing the most talked about and most relevant attributes of a particular hotel, along with some special, important-to-know ‘nuggets’ of information that are unique to the particular hotel. Different signals are taking into account; for example, the most recent content carries a higher weight. We also start to experiment with different weighting for verified reviews versus unverified ones. Bottom line, think of Meta-Reviews as the Cliff’s Notes for thousands and thousands of reviews; they give travelers the best possible summary of all reviews for faster, more informed booking decisions.” Read more